It is this news that night Xiaomi has reached in advance the schedule of the annual target that had been set compared to the number of devices to be exported. Is exactly Lei Jun, CEO of the company, to communicate it via Weibo in the night of 26 October: Xiaomi mobile phone shipments this year officially passed i 100 million units, completing the goal before the due.
According to the goal set by Xiaomi in fact, 100 million shipments should have been completed in the 2018, but this goal has been completed Two months earlier.
If then Xiaomi can complete the export target of 100 million two months ahead of schedule, iThe international market is its main thrust. We remember precisely that Starting in the middle of the 2018, Xiaomi entered 80 countries. In 25 it entered the top five and revenues from the foreign market accounted for 36,3% of total revenue, reaching 16,4 billion yuan, an increase of 151,7% compared to the following year.
Data in hand
Xiaomi, founded in 2010, has started sales in contrast to what is the politics and sales of today. Indeed in 2012 sales (and not exports) amounted to 1 million units. in 2015, only three years later, Xiaomi announced the goal of 100 million units sold, against all expectations. Time passes and three years later, in 2018, the goal is not only achieved with exports, but also in advance!
This is the result not only of competitive prices, but also and above all the continuous efforts of Xiaomi intechnological innovation and in improving quality.
According to the report on earnings Xiaomi's second quarter 2018, smartphone sales reached 32 million units, with a increase of 43,9% compared to the previous year. At the same time, the Xiaomi Mi 8 series has exported over 6 million units only after four months of release. According to previous reports IDC ( "International Data Corporation" the world's leading market research company in IT), le smartphone shipments Xiaomi in the second quarter of the 2018 have risen to second place with one 25% market share and shipments to Western Europe have increased by over 2700% (absurd!).
According to the latest data from Counterpoint Research, Xiaomi ranked first in the Indian market of smartphones in the third quarter 2018, with a market share of 27% and was ranked first in the Indian market for a year and a half in a row, suggesting that the name of Xiaomi in foreign markets continues consolidate and expand (e this proof of this).
What do you think of this expansion? Is it due only to the really aggressive prices in the world of spartphones or to the quality of the technology it offers on them? It will be all part of the plan he has described ininterview last month? Let us know in the comments!
