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Amazfit changes the logo and motto and explains why

On yesterday's day Amazfit presented the new smartwatches GTS 3, GTR 3 e GTR 3 Pro. These are the latest wearable devices (top of the range) of the brand, which add some improvements to the previous GTR 2 and GTS 2. Strangely no trace (for now) of less expensive models that could be called GTR 3e and GTS 3e. But having said that, in addition to presenting the new smartwatches, the Chinese giant Zepp Health (formerly Huami) he has changed the logo of its products. In fact, remember that Amazfit is only the name of the products that the company presents. Let's go see the new logo and the reason that is underneath this transformation.

Amazfit presented the GTR 3, GTR 3 Pro and GTS 3 smartwatches but also changed its logo. Let's go and see the reason for the choice

The presentation of the Amazfit GTR 3 and GTS 3 smartwatches was accompanied by another important event for the brand. Has got its corporate identity and started working with fashion designers. Additionally, Zepp Health representatives shared the idea and concept that the brand itself is pursuing. Amazfit's corporate identity includes a range of vivid shades, which are now colored with his logo. The concept is to provide users with the opportunity to live their hobbies and express their proactive attitude. The brand achieves this by creating high-tech products that they promote self-expression and positive self-perception.

amazfit changes its logo and explains why
This is the new logo with the new motto

Huang Wang, CEO of Zepp Health, said:

We have become part of the way people live, helping them to demonstrate their individuality, power and points of view. To better express our position and encourage people to lead healthier lifestyles, we have decided to update and modernize the Amazfit brand. The first step on this path is a new logo. It is the personification of a vibrant and colorful world and shows the value of inclusion 

Furthermore, Amazfit changes its corporate slogan, which is now: "Up Your Game". Symbolize a new level of personal health care by playing an exciting fitness tracking game. In addition, the behemoth has partnered with Heliot Emil and the stylist Christian Cowen, who have already integrated the brand's devices into their shows at Paris and New York Fashion Week.

The new concept was presented together with the SmartWatch GTR 3 and GTS 3. The devices received a number of relevant functions, including automatic recognition of types of physical activity, over 150 sports modes, the ability to track routes and a long battery life.

Image source | Sina Tech

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as of March 29, 2024 2:26
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Last updated on March 29, 2024 2:26

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Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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