
Amazon challenges Shein and TEMU with “Amazon Haul", a new section dedicated to products under €20The e-commerce giant is banking on quality and safety of the articles, while maintaining ultra-competitive prices. A bold move to conquer the low-cost online shopping market, now controlled (in terms of sales volumes) by low-cost and low-quality giants such as the much criticized TEMU and Shein.
Amazon Haul: The Low-Cost Fashion and Tech Store That Challenges Shein and TEMU
Amazon Haul's strategy is clear: to offer a wide range of products, from fashion to electronics, with prices starting from less than €10, up to just one dollar for some items. This proposal, defined as “crazy low” by Amazon itself, aims to replicate the shopping experience of the well-known Chinese stores, but with the added value of warranty of quality and safety that only a giant like Amazon can ensure.
To keep prices this low, Amazon had to go down to compromises on delivery times, estimated between one and two weeks. A significant change for a company known for its speed in shipping, but a gamble that could attract those customers willing to sacrifice speed for a considerable saving.

While Shein and TEMU are under the scrutiny of the authorities for reports of counterfeit or non-compliant items, Low-cost Amazon focuses on transparency, subjecting each Haul product to rigorous controls. A key element to gain the trust of consumers, often concerned by the lack of transparency of competitors.
Amazon Haul presents itself as an attractive solution for those who want to make convenient purchases without compromising on quality and safety. With an ever-expanding catalog and a mobile-optimized user experience, This new section aims to become a point of reference for low-cost online shopping, offering a reliable alternative.
For the moment the store Amazon Haul is only available in certain markets, Italy excluded.