Amazon has decided to play its card against Temu and does so with a new section (which we talked about some time ago) which has already caught the attention of business seekers. It's called Amazon Haul, and it's already available in Italy: a catalog full of affordable items, some for as little as €1, that can be purchased with all the guarantees typical of the e-commerce giant. Here's some more information.
Amazon Haul in Italy: Products under €20, deals starting from €1
Amazon Haul has just landed in Italy in beta version, after being tested in the United States, the United Kingdom and Germany. How it works is simple: thousands of products at very low prices, with a maximum price of €20. Most items don't exceed €10, and some, thanks to the "outrageous prices" badge, go as low as €1.
Those familiar with Temu will immediately notice the similarity: a huge catalog, rock-bottom prices, and a lot of curiosity about the real deal. The difference is that Amazon does not give up its image of reliability, integrating everything within the classic platform.
This means always visible user reviews, product checks for safety and free returns within 15 daysA detail that could convince those who have so far viewed ultra-low-cost marketplaces with suspicion.
To access Haul, simply update the Amazon app and type "Haul" in the search bar or select the section from the main menu. To make your job easier, we leave you the link.
It's also available on desktop, without the need for strange shortcuts. The shopping experience, however, is separate from the traditional one: there's a dedicated cart, un separate checkout e deliveries arriving in up to two weeks.
There is no shortage of promotions for those who spend more: 5% discount over 30 euros and 10% off orders over €50Shipping is free for orders of €15 or more, and €3,50 for orders under that amount.
With Haul, Amazon is clearly targeting a curious and budget-conscious audience, but it does so without sacrificing its core values: no strange payment surprises, guaranteed returns, and an interface already familiar to millions of users. This mix suggests a clear goal: not only to compete with Temu, but also retain users who were at risk of abandoning the portal to do business elsewhere.
