The streaming platform Premium Video is preparing for a significant evolution that could redefine the digital entertainment landscape. Starting in 2025, subscribers will have to deal with a Increase in advertising, already present in Italy too, while watching their favorite shows. However, this change is not an end in itself, but part of a broader strategy that aims to transform Prime Video into an interactive and engaging shopping experience.
Amazon to Increase Ads on Prime Video in 2025
Kelly Day, Prime Video's global head, confirmed to Financial Times that l 'increase in ads will be “light” compared to the current format. Despite the possibility of avoiding advertising interruptions by paying a monthly supplement of 1,99 euros, only a small percentage of users have opted for this solution. Surprisingly, the public reaction to the introduction of advertising has been positive, with an abandonment rate much lower than Amazon's expectations.
This result could be attributed to the fact that Prime Video is included in the Amazon Prime subscription, a service that offers a wide range of benefits, from free shipping to exclusive offers.
But the real innovation lies in Amazon's future plans for interactive and "shoppable" advertising.. These formats will allow viewers to purchase products directly while viewing content, seamlessly merging entertainment with e-commerce. A brilliant idea that takes full advantage of Amazon's massive online sales infrastructure, creating a seamless shopping experience for users.
Increasing advertising presence on Prime Video is not just a business move, but also a necessity for support the company's growing investments in original content and live sporting event rights.
The platform continues to expand its catalog and improve the quality of its productions, and advertising revenue could represent a crucial source of funding for these efforts, without significantly impacting the cost of the basic subscription. Amazon is trying to optimize the experience of its subscribers, offering them the possibility of combine entertainment with shopping in one seamless flow.
While competitors like Netflix and Disney+ focus exclusively on producing quality content (sometimes with some hitches), Amazon is leveraging its unique position in the market to create an integrated ecosystem that unites entertainment, e-commerce and advertising. An approach that may seem risky, but which is actually based on a deep understanding of consumer habits and preferences in the digital age.
That the translations into Italian increase. Anime but especially K-dramas are too many in the original language sub ita (I'm discovering that I prefer Korean soaps to insipid Hollywood blockbusters)