The exponential growth of Asian e-commerce, such as much criticized TEMU has attracted the attention of Amazon. Faced with fierce competition, the Seattle giant is planning a strategy to maintain its leading position in the global market, launching a new section in its store dedicated to the sale of cheap products directly from China.
Amazon responds to TEMU and SHEIN with cheap Chinese products
The rapid expansion of TEMU and SHEIN requires an equally forceful response from Amazon, which aims not to lose ground in the e-commerce market. The company has initiated contacts with numerous Chinese sellers, inviting them to participate in this new initiative. The goal is to offer competitive products in the categories of clothing e articles for la property, ensuring customers have a wider range of choices at affordable prices.
A crucial aspect of this strategy concerns shipping times, a fundamental element in meeting customer expectations. Amazon promises Chinese product deliveries within 9-11 days of ordering, a relatively short time considering the international origin of the products.
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Interested Chinese companies will have to apply by the summer, with the possibility of seeing their items available on Amazon already from autumn. Interestingly, sellers will have the freedom to set the prices of their products, thus being able to better adapt to market dynamics.
Although Amazon has not yet officially confirmed the initiative, a spokesperson told Reuters which the company is exploring new ways to collaborate with partners to satisfy new segments of customers.
However, it is important that Amazon ensures compliance with the workers rights in production and maintains high quality and safety standards. This aspect is particularly relevant in light of past discussions on fast fashion and its ethical implications which have mainly concerned SHEIN in recent years.
