Until poco long ago, those who wanted to clean their homes in a smart and efficient way had to turn to famous brands such as Dyson, while paying out large sums of money. The various Chinese brands then came to the rescue but without ever reaching the quality and performance of the well-known English brand, until Xiaomi intervened with its sub-brands such as Roidmi, Roborock, Jimmy and Dreame. The latter company is perhaps among the best that can compete with Dyson without fear and given the excellent results it is enjoying in this period, Xiaomi has smelled the business and has decided to focus strongly on Dreame, with the aim of conquering the vacuum cleaner market.
The Dreame brand with the latest products has accustomed us really well, offering high-end vacuum cleaners, complete with all sorts of cleaning accessories and with often higher performance than what Dyson offers, all at low cost, much more contained since we often speak of a price list that is at least half lower than that of the British company.
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Dreame receives a substantial investment from "mom" Xiaomi. It is an open challenge against Dyson
For this Xiaomi has decided to invest a large sum towards the Chinese company specializing in vacuum cleaners and specifically we are talking about 100 million yuan, equal to about 14,6 million dollars. A huge investment if we think of the reference sector, which in reality does not all come from the finances of Xiaomi but also from other companies, such as Peak Valley, Shunwei Capital, Edge Ventures as well as from Lei Jun himself.
For Dreame the invested capital not only represents an advantage in terms of research and development but allows you to take advantage of the various sales channels of Xiaomi which has increasingly built over time a capillary network both online and offline. In fact, this type of gadget is increasingly affecting the extra-China market, where brands like Dreame are recognized and established as a synonym of quality.
The investments in Dreame, in fact, will in part be destined to strengthen marketing and distribution in the American markets, where a grand debut is expected by the end of the year, and in Europe. Who knows that we won't see some Dreame Stores appear in some cities of our beautiful country?
