Xiaomi is now a global brand and as such boasts a series of gadgets dedicated to the brand, such as t-shirts, soft toys and even action figures, which have already been offered to us for some years with different themes, indeed on some occasions the mascot has been drawn up. MITU, completely coated with gold.
And with the approach of the Chinese New Year, Xiaomi could not miss the opportunity to launch a new MITU series, dedicated to the arrival of the Chinese New Year, proposing 9 different acrion figures, each of which represents a Chinese tradition, linked to the new year, considering that this will be the Year of the Ox.
For the various fans of the Xiaomi brand, here are the new MITU Chinese New Year-themed actions
The sales of the MITU mascot start today, but if you are a super avid fan, you will have to put your soul in peace, because the marketing is exclusive to China, also considering the subject matter. Each mascot is enclosed in its own package, but it will not be possible to choose the type of mascot to receive, but the sending will be completely random.
It depends on the success that these MITU action figures will have in the Chinese New Year key, but it is to be expected that after the initial sales wave has passed, these collectibles can also debut on third-party stores such as AliExpress or similar, albeit with a price. higher than required by the brand on its shop.
For the uninitiated, MITU is a small white rabbit wearing the Ushanka, a distinctive headdress that was worn by Lei Feng, a soldier of the People's Liberation Army and an almost mythological figure of Communism in China. The MITU rabbit also incorporates other elements linked to Lei Feng, such as the red star that stands out in the center of his hat or the red handkerchief wrapped around his neck: all symbols linked to communism. And did you know?
