In the last few years, roughly three, Xiaomi it has expanded like wildfire and its presence is increasingly affirming itself thanks to the numerous We Store in the world. Slowly, but decisively, even in Italy the brand has numerous physical points of sale. Of course, the prices there are higher than in online stores but there is the advantage of try each device by hand. During the covid period, when it was not possible to go out, sales fell due to lack of turnout. Here, however, that in India the brand invented the first Mi Store on wheels.
A sort of technology grinder: the first mobile Mi Store on four wheels was "presented" in India
One of the executives of the Indian branch shared on Twitter some really nice photos that immortalize the first technological cart of the brand. This is in effect a Walking Mi Store, built inside a "Pizza & Mortazza". We do not hide that the invention has its time but it is still brilliant for a brand of this type. In fact, you don't hear about either very often mobile store dealing with technology. At most we find those who sell sandwiches and porchetta. Instead Xiaomi has found a way to bring technology to users.
#MiforIndia@ XiaomiIndia starts a new chapter in Retailing with the 'Mi Store on Wheels'
A van based moving retail store that will drive around Mahsamund district in Chhattisgarh 🚚
Now, The store now comes to you neighborhood 🏡
Starting today from Basna, CG#MiStore pic.twitter.com/OhFeCwSAN0
- Muralikrishnan B (@hawkeye) September 21, 2020
In the period of lockdown, many, all of us, found ourselves forced to stay at home and without the possibility of going out to try new technologies. The advantage of going to a physical store, as we said, is that of touch a product preview and only then decide to use it. In addition to this there is also the discourse "we make physical stores survive" but this is not what interests us here. Xiaomi's mobile cart started rolling from today a Mahsamund, In in the federal state of Chhattisgarh a basna. An operator will go far and wide to help users who do not want to leave the house or who cannot choose the right device for their needs. Not just smartphones though: also My TV Stick, My Box TV and much more.
