HONOR wins over 50 press awards for its AI innovations and products and its HONOR ALPHA PLAN!
HONOR made a big impression at the Mobile World Congress (MWC) 2025 with the unveiling of the ambitious HONOR ALPHA PLAN, a new corporate strategy aimed at transforming HONOR from a smartphone manufacturer to a global leader in the AI device ecosystem. This announcement has attracted widespread attention from global media and industry experts, marking a pivotal moment in HONOR's journey towards innovation and technological excellence.
AI Innovations and Awards
HONOR CEO, James Li, stressed the importance of embracing the AI revolution, calling for collaboration with the industry to create an open ecosystem and sharing human potential. As a testament to its commitment, HONOR announced an investment plan of over 10 billion USD and committed to providing seven years of Android OS and security updates for the HONOR Magic series, starting from the EU market.
HONOR ALPHA PLAN has received positive feedback from various media outlets. CNBC noted that HONOR's $10 billion investment in AI and partnership with Google demonstrates its ambition to enter the high-end market. Reuters highlighted HONOR's strategy to expand beyond smartphones to AI-powered PCs, tablets, and wearables. Bloomberg highlighted HONOR's ambition to compete in the global AI race by evolving into an AI device ecosystem company.
Tom's Guide noted that HONOR's ALPHA plan is taking a big stance on the agency future, focusing on AI technologies that can revolutionize interactions with devices. ZDNet highlighted the potential impact of this plan on the tech industry, especially in relation to competitors like Samsung. Digital Trends highlighted HONOR's goal to challenge Apple and Samsung with its $10 billion ALPHA plan. CNET reported that HONOR now offers seven years of Android OS and security updates for its flagship phone series, positioning it alongside Samsung and Google as a leader in long-term software support.
Reactions from the Media and Personalities
During the MWC 2025, HONOR's AI innovations have received significant attention from prominent figures, including King Felipe VI of Spain, who showed great interest in the technology during his visit to the booth. AI Deepfake Detection, particularly for its ability to combat potential online scams powered by AI filters, a major problem in Spain. He went on to praise HONOR’s R&D efforts in detecting fakes, highlighting the potential to protect users against these threats.
King Felipe VI, along with Diana Morán, Minister of Science and Innovation, was impressed by HONOR’s AI Agent, the first mobile AI agent capable of seamlessly interacting with third-party applications. The King was particularly impressed by a simulation showing the AI Agent’s ability to book a restaurant using voice commands. This capability highlights the potential for broader integration and collaboration, in line with HONOR’s vision of creating an open and inclusive AI ecosystem.
HONOR's innovations have received wide recognition, winning over 50 awards media at MWC 2025 for its AI innovations and excellent products. TechRadar has awarded the HONOR Watch 5 Ultra the “Best Smartwatch” of MWC 2025, praising its rare combination of affordability, system compatibility and impressive battery life. The publication highlighted its titanium casing, 1,5-inch AMOLED screen and 15-day battery life.
HONOR Pad V9 has been praised for its outstanding design and performance. Tom's Guide praised the HONOR Pad V9 for finally standing up to Apple's iPad with its gorgeous display, long battery life, and AI-powered UI. Android Authority noted that the Pad V9 is “powerful, well-designed, and has a huge battery.” Google noted that the Pad V9's specs are all solid, including a fast processor, plenty of RAM, a huge battery, and fast charging.
Even the earphones HONOR Earbuds Open have received positive reviews for their unique open design and sound quality. Named the “best earbuds” of the show by TechRadar, the buds were praised for their exceptional audio quality, deeper bass than most competitors, active noise cancellation, AI live translation, and slim, portable design. GadgetMatch praised the Open Earbuds for their comfort and superb sound quality, particularly the bass, which they called “powerful” and comparable to some of the best earbuds on the market.
Finally, HONOR MagicBook Pro 14 has been awarded for its elegant design and performance. NotebookCheck highlighted the color accuracy of the OLED display and the choice of two different Intel processors, making it an attractive choice for professionals looking for high-quality images and processing power.
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Honor, congratulations! MWC 2025's high appreciation of your new items is great. The HONOR Watch 5 Ultra's cost, compatibility, and battery life make it the best smartwatch. Your Pad V9 and Open Earbuds compliments shows your commitment to design and functionality innovation. Your dedication to quality and innovation is inspiring tech enthusiasts worldwide. Looking forward to your next announcement! Continue great work!