Always talking about smartphones. This is not the case, but lately the news is focused on that sector, both for a war of markets between the producers and because, in the case of Xiaomi, the independence of Redmi has shaken the market a little. But today we also talk about w and in particular of Huami, the largest wearable device company in the world with over 50 million units sold and with il 17,1% of the market share global, part of the long plethora of sub-brand Xiaomi. This company is especially known for its highly appreciated We Band but it has also produced devices for a higher market like the whole range offered by the series Amazfit. The news today is that Huami and McLaren have entered into a targeted strategic partnership to jointly develop wearables devices that will monitor the biometric data of the body during training sessions in virtual races.
Huami and McLaren together in a strategic partnership
As mentioned before the partnership between the two big of technology, one in the field wearables and one in the automotive field will be aimed at developing Amazfit series watches useful to all athletes, especially to the riders because it is the well-known stable. We are not talking about ordinary pilots, but about those who are still running: we are talking about the e-sport racing champions, that is all those Games who have developed around them one competition such as to create real teams that play the titles, like in an olympiad. Obviously we imagine that this joint work will also involve wearable devices for the non-athletic market in a more or less short future.
The aims that this partnership is set to be those of monitoring first of all: we will study such as wearables sensors and AI technology can be used to optimize performance in virtual car races. It is not a partnership born at random as the numbers that revolve around these e-sports are dizzying: we talk about a turnover of 1 billion dollars in the last year. Among other things, these e-sports will be considered for the Paris Olympics in the 2024. These Watches jointly developed will be, as well as intelligent, even light and resistant as, as we read from the announcement on Weibo, it will be technology mounted on carbon fiber. This will guarantee the athletes the least discomfort for their race sessions.
The partnership is part of that McLaren project dedicated to e-sports called McLaren Shadow Project, whose finals will take place in just over a day. They will be visible here in direct.