I do not think many presentations are needed for the company Huami Corporation that has long been working with Xiaomi and that over time has been able to differentiate itself from the mass by offering the excellent werabale on the market with sports predilection that respond to the name of AmaFit. As you well know the company is also entering Italy, where the social profiles are already active, and which suggest that the definition for an online shop is very likely to come soon. Huami is so strong as a company that recently also had the pleasure of being uof the first companies responding to the mother Xiaomi, to be listed on the American stock exchange and this has allowed us to gain visibility as well as economic power, which will now be exploited for revive the "core assets" of the Zepp company.
Zepp International Limited, was one of the first technology companies to be specialized in the field of wearable sports gadgets, and Huami's interest fell on this, hoping to leverage the resources of the research and development team to implement new products and improve existing ones. Furthermore, the experience gained by Zepp in the analysis of sports data, sales channels and partnerships with companies producing port equipment would allow Huami to enter new so-called niche markets. In particular Zepp is a company that develops multi-sport sensors as well as the correct analysis software of sports training, but above all holds a series of US and international patents on sensors, algorithms, deep learning, etc. and this would allow the capillarization of the brand in the US market.
Huami takes over the Zepp company
Huami is enthusiastic about the expansion of the market and global product development opportunities in the field of sports training analysis.
(Wang Huang, President and CEO of Huami Corporation)
This recent acquisition also includes another recent activity involving the leading company in monitoring heart rate in wearables, ie Physical Enterprises Incorporated (PEI), which will help Huami further develop its market strategy in the sport and fitness sector. In short, who knows what technological devilry the future holds.
