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Samsung's dominance in India is interrupted by Xiaomi

For those who follow us constantly on the blog, what I'm about to tell you is not new, although the 2018 for our Xiaomi has not been a year full of successes in motherland. Fortunately, the globalization of the brand gives deep joy to the Chinese OEM and India is always the best in this respect. And without going around too much, Xiaomi managed (once again) to oust the Korean rival Samsung from the throne of smartphone sales.

Samsung's dominance in India is interrupted by Xiaomi

It is the well-known analytical center Counterpoint Research that releases the report on the sales data of the 5 major smartphone manufacturers in India. Recall that in 2017 Xiaomi already got this recognition and pride, while in the summer of 2018 confirmed the overtaking of the Korean rival were already in the air.

Xiaomi

At the numerical level, Xiaomi is at the forefront with the 27% market share, while in second place Samsung follows with 22%, but the only brand to decrease compared to the others. In fact, in the Couterpoint ranking, we also find Vivo, Oppo and the newborn Realme, which seems to promise well and that could be the only one able to compete in the mid-range market, where Xiaomi is the undisputed queen.

 

It should be noted, however, that in India, considered a developing market, the category of feature phones is also part of the market, which in this case sees the absolute protagonist Jio, one of the main Indian operators with a share of 38%, while ours beloved Xiaomi does not fall into the category at all. Even in this sector, however, Samsung is at a loss. At this point we are curious to see the trend in the Italian market, even if the company's marketing choices in our beautiful country seem rather risky and questionable. Just see the social and community management to get an idea.

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Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

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