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The second Italian Mi Store will be held in Novate Milanese

Between joys and general malcontents due to the opening of the first Italian Mi Store, located at the IL CENTRO shopping center in Arese, Xiaomi wants to try to do an encore, opening up a poco more than a month away a second Mi Store, with inauguration set for the 30nd June at and that will happen again near Milan.

In particular, the invitation that some Mi Fans are receiving in their inbox, and that the company has published on various social networks such as Instagram, quotes verbatim:

We are waiting for the 30 June at the inauguration of the new Mi STORE in the Metropoli shopping center in Novate Milanese in Via Amoretti 1.

we store

As can be seen from the post, to celebrate the event, Xiaomi will offer its customers the opportunity to purchase a Mi Electric Scooter at a special pricewhile if you are interested in receiving a credit for the event you can go to this link.

Updates
The post on Instagram is no longer present, so suppose it was just an error. However you have one more reason to go to the inauguration of the new MiStore to find out for yourself!

Nai-post ni Mi Store Italia noong Biyernes, Hunyo 15, 2018

Probably the new location for many will cause disappointment, as it is rather bizarre that a company loved throughout the boot wants to find shelter only near the city of Milan, leaving aside capitals like Rome, Florence, Naples etc .. just to name a few could really raise the attention of users who still do not know the brand. We do not know the precise details of Xiaomi's marketing, but probably as happened for the Arese Mi Store, behind what will arise in Novate Milanese behind the entrepreneur Zhou Fei Francesco to which our good luck goes for the adventure.

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Now I would like to reflect with all of you and ask for your opinion on the opening of a second Mi Store near Milan, with the risk of cannibalizing the users of that site near Arese, as at this point everything will play out. on the service offered and on the professionalism and knowledge of the sales staff. Or maybe you think that Xiaomi has already drawn up contracts for locations and that in a few months they will be unveiled?

Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

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raimondo
raimondo
5 years ago

I'm afraid Xiaomi is losing a lot of its appeal. Its expansion policy in Italy seems very “provincial”, both for the choice of its locations and because, in a global market, a truly serious company should be able to sell everything, everywhere. Has poco it makes sense, for example, that I have to buy a razor on an online store, because it doesn't matter here. The explanation of everything, perhaps it is in the same article, where it is deduced that Xiaomi opens in Italy thanks to an unknown entrepreneur, and not directly. That for a company about to land massively on the stock exchange, not... Read the rest »

Luca Ferraris
5 years ago

senseless commercial strategy… I was betting everything on Rome (I'm from Turin, I would not have any interest in a “Roman” opening) and then on Naples or another location in the south, just to cover north, center and south. Then I would have opened other offices perhaps starting from the north, eg. Turin, Genoa, Bologna, Florence..Mah ...

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