I tell you the truth, I was in doubt whether or not to propose this news, because personally I find the marketing strategy that the Xiaomi brand investors are carrying out here in Italy absurd. I'm not freaking out, but a new Mi Store seems to be ready for the inauguration, adding to the two already present in the Milanese area. And this time the location has something suggestive but still poco sensible, in fact, from what was leaked on the official Facebook page of Mi Store Italia, the new shop of the Chinese brand should open its doors in the city of Venice.
Next step: do you recognize this place? ;) # mistore #mistoreitalia #xiaomi #xiaomitalia #indovinaMi
Published by Mi Store Italia su Monday November 5 2018
To tell the truth, nothing has been confirmed yet, but the official teaser shows us a gondolier, typical of the city of Venice, and the writing WE ARE ARRIVING. Probably the gondolier could simply symbolize the difficulty with which the end user had to find the products of the Xiaomi brand in these years, but honestly this is a translation of the post completely meaningless.
The third Xiaomi Mi Store will open in Venice
So will the Veneto capital to act as a "watershed" at the third Italian Mi Store? And why did the company choose Venice as a new location considering that in the past it has often been rumored in Rome and Naples, a city where the percentage of penetration of the brand is certainly greater? We have no answer to these questions, and only time will justify the company's marketing choices.
At the moment, no dates have been leaked, but soon we could receive more details about it. Xiaomi in Italy is taking more and more foot, and now the brand's smartphones can also be purchased in major Italian supermarkets, but perhaps the big blow comes from the Amazon store and the guarantee offered by the latter. However, some rumors invite us to stay with our ears open because soon they could reveal some news for South Italy.
