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Interview with Donovan Sung - What are Xiaomi's projects in Italy?

On the occasion of 'presentation event of Xiaomi Italia, we had the good fortune and the honor to have a chat with Donovan Sung, Marketing and Product Management Director of Xiaomi Global. The meeting lasted about 20 minutes (including photos) and although to the most indiscreet questions he managed to "unmark" with several can not share, however, a pleasant interview has emerged that has confirmed the concrete interest of Xiaomi in the European market.

Xiaomi Donovan Sung

Will Mi Home's Smart Devices receive full support?

As you know very well, despite the release of the Italian translation of the MiHome app, full compatibility with our country is still far away. In particular, the connection with the servers still has several problems and the association of the devices is sometimes difficult.

We therefore took the opportunity to know if future developments are planned for Italy in order to make the Xiaomi ecosystem fully functional and enjoyable for Europe as well.

In this sense we were reassured because the intention is to import not only smartphones but many other devices and for some, as the action camera is already working to provide full support. Obviously, as Donovan has pointed out, they have come one day and for certain things it takes some time (some months) to test the market and decide future investments.

Will Italy also see flagships or only low / mid as in other countries?

In many countries, the entry of Xiaomi took place "on tiptoe" with the marketing of some devices and often the flagships (Mi and Mi Note series) were never made available. We therefore wanted to ask Mr. Sung if in Italy we will also see the company's flagship smartphones arrive.

Obviously the immediate availability of the Mi Mix 2 e Mi Mix 2S they already say a lot about this policy, but Mr. Sung nevertheless stopped to explain the complexity of the operation. For each device there is to follow a long process linked to both the bureaucracy (patents, authorizations, certifications, etc.) but above all the partnerships to give the real boost to listing one model rather than another.

For example, thanks to recent collaboration with Wind / Tre it was possible to guarantee the availability of a high-end model with the Mi Mix 2 but in the past other partners have preferred to focus on the series Redmi e Redmi Note.

Also in this case we have therefore received a positive response, albeit conditioned by the timing and formalities necessary.

The meeting with Donovan Sung

The interview that you find published also on ours Youtube channel it's just an excerpt from the meeting that lasted long enough to appreciate it great availability of Mr Sung and in general of the Xiaomi executives who have confirmed to us the real ability of the company to put the fans at the center of the project.

The event itself was more than just a press presentation. Xiaomi's staff and even the Senior Deputy Director Xiang Wang Xiaomers wandered among us with great naturalness and sympathy without denying anyone a picture and two words about the day. We really felt at home!

I'm not a journalist but a fan like you and the excitement didn't help my English so be forgiving in the comments 😇

Simone Rodriguez
Simone Rodriguez

Blogger, but above all passionate about technology. I am part of a generation that has passed from the cathode ray tube to smartphones, making me witness to an unprecedented technological evolution. From 2012 I assiduously follow the Xiaomi brand that with the conveyance of various projects led me to realize XiaomiToday.it, the home of all the Italian Xiaomisti. Write me: [email protected]

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Luca Ferraris
5 years ago

I'm fond of Xiaomi guys! 🙂 Seriously, being so helpful and friendly makes them honorable.

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