All or almost we got to see the two new Xiaomi smartphones presented during the event that took place on yesterday's day. At the Xiaomi Mi MIX 2 and My Notes 3 then the Mi Notebook Pro, but few knew that initially the event had been scheduled for today, September 12. Obviously the explanation is beautiful and ready: tonight there will be the presentation of the new iPhone and so Lei Jun wanted to anticipate the times not to limit the visibility of their technology jewels.
What is the anticipation of the launch of Mi MIX 2?
Apple had announced at the beginning of the month that the September 12th would have unveiled its new smartphones and then CEO of Xiaomi caught the ball to leap to anticipate the presentation of Mi MIX 2 and Mi Note 3 one day. A day that is enough not to eclipse the emphasis that the Xiaomi event has instilled in its fans. According to what Lei Jun admitted, in fact, the decision is not due to awe of Apple but rather to a well precise strategy which we will see if it will give its fruit at the event this evening.
Lei Jun, in fact, already during the conference yesterday, has focused on the wide margin that Mi MIX 2 you may have to deal with the new iPhone with regard to the price. As you have surely seen from our presentation articles, Xiaomi Mi MIX 2 it is characterized by absolutely no prices hyper-competitive and revised down to the first-generation borderless.
I remind you that the glass variants with 6 GB of RAM and 64GB, 128GB and 256GB of internal storage have a price respectively 420 euro, 461 euro and 510 euro, while the Special Version (that's cool!) with 8GB of RAM and 256GB of internal storage and a ceramic unibody body costs poco more than 600 €.
Some commercial rumors, however, have revealed that Apple will not push the price, as it was reasonable to expect. THE new iPhone X, in fact, with 64GB, 256GB, and 512GB internal storage configurations, will cost respectively 836 euro, 920 euro and 1000 euro!!
La price difference is huge and in fact Lei Jun wants to sell more than 10 million of Mi MIX 2 in the first month, hoping to touch quota 70 million units sold as a whole.
Xiaomi's passwords for this year are innovation, quality and deliveries, confirming how much the Chinese company is aiming for logistics improvement. How many of you, in fact, did not come to know the 'the stock is low Xiaomi? Here, the story is changing and will continue to change. This is a demonstration of the change of strategy adopted by Lei Jun, which after announcing publicly that Mi MIX production last year would not have been massive due to the manufacturing difficulties associated with the phablet's ceramic body, this year readily switched page with a qualitatively superior idea: not only will Xiaomi produce numerous Mi MIX 2 stock, but will push a lot on one world wide spread being able to take advantage of the presence of well 43 network bands on the device.
We can not deny it: this time, Lei Jun really did!
[source]
