Are you interested in REQUESTS? Save with our coupons on WHATSAPP o TELEGRAM!

Lei Jun explains the meaning of the name Xiaomi and why it is called that

It is not the first time that Lei Jun indulges in pleasant anecdotes, but when these concern the history of the Xiaomi company, which in just 10 years has become a true technological giant, well c, there is to be enchanted by transporting ours minds towards a culture that, however modern and futuristic it may seem, actually has very ancient roots, whose traditions often also influence the course of history.

Xiaomi is an example of this, asking why it is called and what does it mean? To answer these questions is Lei Jun who even some time ago let it slip that the company could have been called in a different way. Tracing out that anecdote, the CEO of the Chinese company, during the latest Zhihu technology event, deepened the topic and clarified why Xiaomi is called that and does not bear his name, like so many famous companies, for example. McDonald's.

lei jun

Lei Jun explains the meaning of the name Xiaomi and why it is called that

Well first of all, Lei Jun is an entrepreneur who is always attentive to market trends, therefore calling a company with his name would not have been smart, because it would have confined the brand only to China, considering that a typically Chinese name is not it has the same economic resonance as foreign brands. For example, the Xiaopeng car brand founded by He Xiaopeng has never managed to go further, precisely because the appeal to China is too high for the foreign market.

lei jun

Similarly, among the names that were on the list, these were discarded because they were too patriotic, such as Hongxing (Red Star), Laijiao (Chilli) and Heimi (Black Rice). Xiaomi was therefore chosen, a name that takes its cue from a phrase contained in a Chinese poem: "Buddha looks at a grain of rice, the size of Mount Xumi".

But tradition always clashes with modernity and in this sentence, the investor Liu Qin, at the idea of ​​the name Mi (Rice), explained that since the Internet is an evasive place, you have to take the small and not the big of it. So here is the meaning of Xiaomi, or Little Rice.

Xiaomi

To extend the explanation, Xiaomi bears this name, because its philosophy leads the brand to invest in small everyday things: small things that bring enormous results and in fact the latest commercial results speak for themselves and leave no room for doubts about the fact. that Xiaomi is one of the most important companies in its reference sector and that for some time it has shaken off the label of a Chinese company becoming a global and international company. Perhaps if Xiaomi had brought the name of one of its founders, success would never have come and then you want to put the beauty of Xiaomi pronunciation, which is beautifully made to friends of the Marche.

Little Rice that the Buddha saw as big as a mountain". 

Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

Subscribe
Notify
guest

0 Post comments
Inline feedback
View all comments
XiaomiToday.it
Logo