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POCO explains the reason for its Xiaomi / Redmi smartphone Rebrand policy

Several times you have heard us mention the word rebrand, often indicating the devices that the company POCO has recently proposed on the market, such as the latest creation POCO C3, which in fact turns out to be a Redmi 9C branded by the Indian brand. In short, from the launch of the glorious POCOPHONE F1 we ​​have not seen any news, except the recent one POCO X3 NFC, device with which the company has hit the mark once again, beating all expectations.

But why then, if the Indian company is able to produce such "innovative" terminals, upsetting the smartphone marketplace with a quality / price ratio that no other device has been able to offer, then for these 2 years we have been offered of the rebrands of other Redmi-branded models? The Country Director of POCO India.

 

In some ways, some rebrands proposed by the company have also had their benefits for us Westerners, such as the POCO F2 Pro, proving that a top of the range does not always have to cost exorbitant figures, but Anuj Sharma (Country Director of POCO India) during an interview gave as an explanation to this copy / paste policy from other Redmi smartphones, the fact of being a young brand and that the enormous success obtained with the first and glorious POCOPHONE F1, in a certain sense, has put them in difficulty. Since then the development team has concentrated maximum energies to keep the smartphone constantly updated but in order not to remain a meteor in the Olympus of telephony OEMs, they have used the stratagem of proposing rebrands of devices still controlled by Xiaomi mom, in order to scream at the world their existence.

POCO explains the reason for its Xiaomi / Redmi smartphone Rebrand policy

Developing your own smartphones is a fairly difficult task, but above all expensive in terms of research and development and on the other hand, underlines the manager, even OnePlus One was a remake of a renowned OPPO device, yet over time the brand has given birth to a unique design and its own research and development department, with results appreciated all over the world by millions of users.

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Last updated on March 29, 2024 10:30

The manager of POCO he also adds that this policy will continue for the immediate future, thus continuing to use other terminals on which to propose his own personalization of MIUI, at least until the true successor of the POCOPHONE F1. Personally I don't think these explanations are convincing, especially if we consider a rival like Realme which boasts the same young age as the brand. POCO, yet it has not proposed a series of smartphones identical to the OPPO godmother.

poco

Of course, today it is difficult to find the innovative idea that moves the waters in the market now saturated with mobile devices, but its own identity POCO demonstrated it and so why not continue on this path? And what do you think of it?

[Source]

Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

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Mariano The School
Mariano The School
3 years ago

Then a Poco from xiaomi took only the MIUI right? Is it an independent brand?

Giampiero Dear
Giampiero Dear
3 years ago

In any case, it has shown itself to be a winning policy.

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