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POCO reminds us of the independence from Xiaomi and is updated with a new mascot

All Xiaomi fans know POCO, the brand that brought the first real flagship-killer to the market, we clearly refer to POCO F1. Since then, the brand hasn't seen many changes, except for independence from Xiaomi, at least on paper, since last November.

POCO reminds us of the independence from Xiaomi and is updated with a new mascot

Well, today POCO has decided to renew its look with a new mascot which, in addition to giving a new image to the brand, serves to remind us once again that we are dealing with a company independent of Xiaomi and that it really shares with the former parent company poco (unintended pun).

As we can see in the tweet above, in fact, the message of POCO it is quite clear:

Everyone wants a part of Mi (Xiaomi).

We do not.

No POCO.

Ninth.

We are too crazy for Mi.

The GIF with the slot machine immediately afterwards makes us understand this also visually, or at least that was the intent.

In any case, in addition to the tweet that may have convinced some teenagers, POCO also unveiled the new mascot that should accompany the brand in the future.

In practice, it is an emoji that has a lot of meanings well explained by the brand and that now we are going to find out, if you are interested.

The halo on the head signifies a sense of goodness. We are crazy, but for a good cause.

The antennas show the bad side of madness. It is as if our mascot could telepathically spread madness.

The goal of these eyes is to bring an inconsistency with the halo above the head.

The triangle-shaped mouth serves to make it clear that we are very witty.

POCO He also keeps in mind that the mascot not only shows the identity of the brand, but is something created with the intention of redefining madness in sauce POCO.

What can I say, a publicity stunt to attract younger people and it probably worked since we talked about it here as well. However, we point out that at the moment "madness" is only in the account of POCO India, while the global one still seems to be healthy.

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Last updated on March 29, 2024 1:00
Pierpaolo Figuccia
Pierpaolo Figuccia

Nerd, passionate about technology, photography and video maker. And of course I love Xiaomi products!

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