It's been a few years since Xiaomi has gone into the market of "physical" smartphones, alongside this important product line to what was its main distinguishing element: the MIUI. The Beijing home has changed a lot, constantly improving thanks to the quality and the ability to astonish the buyer, and it is now apparent that the Xiaomi we know is changing skin, alongside its historic sales strategy, which remains intact, a traditional, centered logistic model on physical stores, of which the Luxury Flagship Store which we present in preview represents the absolute essence.
It was already known by the news that Xiaomi's first "luxury" store would be opened in Shenzhen. Today, we have many additional details, including the fact that Xiaomi, the managing director of Lei Jun, will be present in person during the inauguration scheduled for 15th November. This demonstrates how the point of sale in question is, in all likelihood, a candidate to become the brand's excellence on the territory.
The first store that Xiaomi has opened is located in Vientiane, and although being the 1 number is a luxury one, the Shenzhen store is designed to become the most important and influential international landmark for social, consumer, leisure related activities and creativity. Not only "naked and raw" sales, therefore, but attraction pole under different points of view.
But after so much philosophy, let's find out what the Luxury Flagship Store will be like. Covering an area of well 650 square meters, this shop was designed by a world-class design team, gathered under the label "Eight Inc". The dominant dye inside is white, cracked by concrete details, needed to ensure stability and resistance to the structure, but also used as decorative objects. In particular, behind this mix of colors and architecture is the need for Xiaomi to turn to a family and industrial environment at the same time, as we will see later.
The structure of the new flagship store has two main floors: the first is dedicated to smartphones, televisions, smart gadgets and other secondary products, while the second floor focuses on smart home and lifestyle products. Additionally, the second floor integrates the offer with what's in the Xiaomi e-commerce platform, so travel (yes yes, not even this field has been skipped!), Sports and over 20 variety of other smaller products.
Great space is obviously devoted to communication and entertainment: the Shenzhen flagship store features five 80 inches screen that make up an interactive wall. This way, you can view product images and videos on the big screen.
However, the Mijia laser projector will be able to reproduce an 150 inch screen that, supported by Dolby's panoramic sound distribution system, will provide a truly "immersive" experience.
All storefront surfaces of the shop are made of concrete. The intention of the architects was not only to reflect the industrial soul of the shop but also to create contrast and to highlight, with their rough surface, the delicate and enduring nature of the products offered.
Finally, an internal lighting is adaptive, adjusted according to 4 levels of intensity depending on the colors and the surrounding brightness, it will give you a bit of extra dynamism throughout the environment.
Xiaomi is working hard to create its own well-defined identity, investing not only in the purely technological field, but also to tickle the aesthetic taste and the touch of its customers.
Appointment to the 15th November to discover all the secrets of the Luxury Flagship Store of Shenzen, expecting Xiaomi also to turn his attention to his Belpaese fans as well.
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But will they be competing with Apple? XD
Well it takes a lot to compete with Apple, especially worldwide! It is certainly a business model that has undoubtedly been successful over the years… in short, a definitely right direction
Here's a good reason to go to Shenzhen