In the first quarter of 2024, MediaTek has reached a significant milestone in the 5G smartphone chip market, surpassing Qualcomm Snapdragon in terms of shipments. According to a report published by Omdia on July 8, MediaTek has shipped 53 million units of 5G smartphone chips, by registering a del% increase 52,7 compared to 34,7 million units shipped in the same period of 2023. This result allowed MediaTek to surpass Qualcomm Snapdragon, which recorded stable shipments of 48,3 million units in the first quarter of 2024, an annual increase of 2,3 .47,2% compared to 2023 million units in the first quarter of XNUMX.
MediaTek surpasses Qualcomm Snapdragon in selling 5G smartphone chips
Omdia's report highlights that MediaTek's market share in the 5G smartphone segment rose from 22,8% in the first quarter of 2023 to 29,2% in the first quarter of 2024. In contrast, Qualcomm Snapdragon's market share fell from 31,2% to 26,5% over the same period. This significant shift is mainly attributed to the growing demand for 5G smartphones in the sub-$250 price range, a segment where MediaTek dominates.
Shipments of 5G smartphones in this price range increased by 62%, from 38,7 million units in the first quarter of 2023 to 62,8 million units in the first quarter of 2024. MediaTek has become the preferred choice for 5G phones in this price range, while Snapdragon continues to dominate the mid-range 5G phone market and Apple maintains leadership in the high-end segment.
In addition to MediaTek and Qualcomm Snapdragon, other chips such as Exynos, Google Tensor, Kirin, and Unisoc accounted for 17% of shipments. In particular, the market share of Kirin chips increased thanks to the high shipments of the Huawei Mate 60 Pro and Nova 12 models.
MediaTek's success in overtaking Qualcomm Snapdragon in the 5G smartphone chip market is a notable achievement, driven by its strong presence in the low-cost 5G smartphone segment.
