The streaming giant Netflix is at a strategic crossroads. The news that it is considering the introduction of a free subscription with advertising in Europe and Asia it is shaking the sector, causing mixed reactions among professionals and users. For the moment, no competitor has ever evaluated such a plan, even Prime Video introduced a very similar plan some time ago and even Netflix itself has a low-cost subscription with ads.
Netflix free subscription with advertising: there's news
This move could reshape the streaming landscape. In an era where competitors they raise prices as if they were barriers, the company seems to want to build a bridge to new markets. But as in any chess game, every move has its consequences. The plan, still shrouded in mystery, raises more questions than answers. How many ads will they interrupt the TV series marathon? And the catalogWill the offer be complete or reduced?
According to what has been revealed by Business insider, Germany and Japan could be the first to test this new free subscription with advertising. A déjà vu for the company, which has already experimented with a similar model in Kenya.
In the meantime, behind the scenes, work is underway to renovate the façade of the service. The homepage is about to undergo a makeover. A digital aesthetic operation to make the search for content more intuitive and captivating. In this evolving landscape, users find themselves at a crossroads. On the one hand, the promise of free access to a vast universe of content. On the other hand, the price to pay in terms of advertising breaks and possible limitations.
It will be interesting to see how the public, increasingly demanding and aware, will react to this new proposal. The golden age of streaming is perhaps over, and companies like Netflix and Disney Plus are looking new ways to monetize.
