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New accusations by Xiaomi against Realme: not only copies the products but also the promotional campaigns

Although Xiaomi has conquered the first place in sales in every corner of the globe, the guard must always be kept high, especially against rival brands such as Realme which in the last year has grown dramatically, demonstrating a certain maturity in the technology market. It is undeniable that Realme has been able to perfectly follow the philosophy of Lei Jun's company, offering products that stand out for their excellent quality / price ratio, but on many occasions the products go far beyond the philosophy, reminding us of those branded Xiaomi.

We are not referring only to smartphones, but also to all those products that have begun to populate the Realme ecosystem, such as smart TVs, power banks, TWS headphones, notebooks and much more.

New accusations by Xiaomi against Realme: not only copies the products but also the promotional campaigns

And so far nothing bad, indeed, to us users this direct competition between the two companies brings only advantages, as each of them will strive to offer more and more better products and this is also well known by Xiaomi. But what hasn't gone down well with the Chinese brand is that its commercial strategies and promotional campaigns are also being copied.

The accusation comes from Sneha Tainwala, director of Redmi in India, who accuses Realme of having copied them in the campaign called "Realme Fan Festival 2021", very similar to the Mi Fan Festival held by Xiaomi this year, a campaign that for some time this part is aimed at its followers by offering discounts and dedicated products and sometimes even in limited edition. Here is the Realme campaign this year seems to have traced all that of Xiaomi, both in the theme, in the colors, in the offers etc ..

realme

Hence the controversies of the past, temporarily silenced, are back stronger than ever. Envy? Maybe yes, maybe not, because Xiaomi with its successes does not have anything to blame in terms of products and goodness of the same, but perhaps it should concentrate the forces used in the controversy to solve the many bugs that in MIUI 12.5 have discouraged millions of users and which we told you about in this article. Realme for its part, in this context does not seem to have big problems and it should focus on this aspect, finding its own identity in proposing itself to the public, without copying the eternal rival. And what do you think of it?

Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

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Authorless
2 years ago

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