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Nokia divorces Zeiss: goodbye to the historic collaboration

In a way I expected it. After the surely winning collaboration between Zeiss is alive, a partnership with Nokia which remained quite unsuccessful over time had to die. And so it was. According to as revealed from the portal Nokiamob, the Finnish company and Zeiss they are no longer collaborators. This partner was born several years ago with the aim of increasing smartphone sales. However, a bit for the wrong marketing a bit for the positioning of the brand, it didn't work that much.

Nokia is no longer a partner of Zeiss: the two companies have divorced. The former no longer appears among the collaborators in the history of the lens company

According to the source Nokiamob, the name of Nokia has disappeared from the list of Zeiss partners on the photographic equipment manufacturer's website. Now this status is officially confirmed only for Sony and vivo. The source, citing representatives of the German company, says that the partners have made such a decision last year, but no official statements have been made in this regard.

nokia abandons zeiss

The last commercial Nokia device with the Zeiss logo on the camera module was the smartphone XR20 and the latest model with the PureView brand was the Nokia 8.3 5G. It is not yet known whether the supplier will enter into a new agreement with another manufacturer optics or whether it will continue to independently develop mobile shooting technologies.

The fact is that nowadays it seems that such a collaboration is necessary. Look at the example of Xiaomi who has entered into agreements with Leica. Indeed, the latest smartphone Xiaomi 12S Ultra it is equipped not only with a camera "enhanced" by the German company, but also with one all custom watermark.

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Last updated on April 19, 2024 6:30

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Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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