This morning MWC2023 has officially started. Among the many companies that, like every year, participate in the Mobile World Congress, this year it was Nokia that stole the show. The historic manufacturer of telephones and smartphones has in fact just unveiled its new logo.
Nokia changes logo after 60 years: it represents a renewed energy and commitment as pioneers of digital transformation
This is the first time the company has changed its brand logo in nearly 60 years. Compared to the old logo, the new Nokia logo is simpler and more concise, giving a sense of modernity that the old logo lacked. The new Nokia logo consists of five different shapes, among which the three letters N, K and A are presented as incomplete letters, which has become a trend in recent years.
In any case, it's not uncommon for well-known companies to replace their logos, but very few have been well received. Even the simple rounding of the Xiaomi logo aroused some controversy. So as always the logo replacement by Nokia has attracted a lot of attention and there are also those who have launched polls with the question: "Do you like the new Nokia logo?" Currently, a survey with more than 300 participants shows us that 54% have chosen "Yes", while 46% have chosen "46%" No. While there is not much difference between the number of people who like it and dislike it, the fact that more than half of the voters chose 'Yes' can already be considered a success for Nokia.
Our new visual identity captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation.
We've built on the legacy of the previous logo, but made it more contemporary and digital, to reflect our current identity.
The brand was launched today at MWC Barcelona and is now being rolled out across all our sites and resources. The website already has a new look, as you can see, and Nokia sites will start to transform soon.
But it's not just about how we look. It's about our strength in networking, innovation, collaborative partnerships, and technology leadership. It is about our value propositions in current and future markets.
And above all, it concerns our people.
In my view, Nokia has the best, most talented and inspiring people in the industry. Every day I feel privileged to work alongside them.
So the Nokia management team and I wanted to create a new brand that worked for them, representing who they are, what they do and why they do it.
Our updated brand is an investment in them.
This is Nokia… but not as the world has seen us before.
Our updated business strategy is supported by our technology strategy, which details how networks will need to evolve to meet the demands of the metaverse era.
As the world increasingly relies on connectivity, the qualities of traditional networking will need to complement the flexibility and scalability of the cloud.
These are networks that go beyond the connection of people and things. They are adaptable, self-contained and consumable, with the potential to bring the transformative power of networking to every industry.
We are well positioned to lead this evolution in networks thanks to our technology leadership and our best of breed portfolio across wireline, mobile and cloud.
Our innovation is powered by Nokia Bell Labs, multiple Nobel Prize winners and a global leader in disruptive research in networks, software, artificial intelligence, automation and the IoT.
And we have a proven track record of working collaboratively with our partners, building networks that sense, think and act.
Pekka Lundmark – President and CEO of Nokia
On offer on Amazon
