But the IDC report also identifies that the most significant sales for brands like Samsung also come from high-end models, where in a sense OnePlus with its OnePlus 6 is the master. This is the reason that pushed Xiaomi to think of a marketing strategy that brings home the slice of the market of premium users. So from the August 22, the challenge to premium rivals is open and POCOPHONE F1 has all it takes to give a hard time.
In a sense it is no longer news that Xiaomi has created one sub brand called POCO, which will target the premium segment while proposing prices from the mid-range. And the headquarters of this new company will be India, which for some time has been offering recruits and successes to Xiaomi, but linked exclusively to the medium-low market, therefore the new device POCOPHONE F1, which boasts features of the highest level and sometimes superior to Mi 8, which inherits much of the technical data, is a sort of bet. In any case, after the official confirmation of the existence of the device and the launch with great pomp of the new brand, here is also the announcement concerning the presentation of the new POCOPHONE F1, which the India 22 will take place in New Delhi in India.
- POCO India (@IndiaPOCO) August 13
Of POCOPHONE F1 we have already seen the potential through i benchmarking and we could also appreciate its beauty through two unboxing, and therefore specific as the adoption of the CPU Snapdragon 845, 8 GB of RAM, 128 GB of internal storage, 400 mAh of battery but above all a liquid cooling system, the hype for this very interesting device increases even more.
POCOPHONE F1 will be presented in India on August 22
And the choice of India is certainly not a case, indeed the opposite. In fact, the last IDC reports relating to the second quarter of the 2018, we show how Xiaomi is increasingly dominating the market, removing the scepter from Samsung. In India, the smartphone market as a whole has grown by 20% on an annual basis, recording shipments of 33,5 million units. The segment has also seen an increase in average sales prices, therefore Xiaomi with its new smartphone POCOPHONE will only be able to take advantage of the positive wave that is pervading the nation, which gives the company a 26% market share thanks to the sales of Redmi Notes 5, Redmi 5A, Redmi 5 and now also Mi A2.