Xiaomi has done an all too excellent job with Redmi K40, the latest flagship of his rib company. There is no doubt this is one of the best top of the range at low cost and the reasons are many. We are not only talking about a device with top specifications, but also about a device that is appreciated for its own design. It is precisely this that allows him to stand out from the crowd. The photographic module similar, but not equal, to Xiaomi Mi 11 makes it almost unique. Nonetheless, it does not sell. But not as we all think: it is not found at all!
Lu Weibing pronounces on Redmi K40: the smartphone has such a low cost that it is finished sooner. Production accelerates
He is the same CEO of the company Lu Weibing to confirm that the Redmi K40 sales went beyond expectations. He explained on his Weibo page why the smartphones of the new series are so difficult to buy. Unfortunately, the reason is not only related to the quality-price ratio. It would be too good if that were the case. There is another reason behind the scarcity of the device, namely the microchip production.
The supply of microchips is very limited this year. In this difficult situation, we continue not to overestimate prices, but to keep them as low as possible. Consequently, the demand is many times greater than the amount of inventory. We are trying to increase our production capacity, we still have a lot of work to do.
Lu Weibing on the situation of microchips and on the stocks of Redmi K40
Lu Weibing added that those who wish can still order the version equipped with 12 GB of RAM and 256 GB of memory, at a special price of about 390 €. After the promotion ends, this will be the price for the version with 8GB of RAM and 256GB of flash storage. You can't do better than this. He doesn't say it, but we assume it. The cost is already too low and we imagine that the profit margins are negligible. After all, we are talking about a top of the range with Snapdragon 888 (Pro variant) [edit: the standard is equipped with a Snapdragon 870] and 120Hz screen.
Recall that this device will also arrive in the Global market but with another name, that is POCO F3.
