At the Lamborghini Automobile Super Trofeo Asia 2024 held today in Shanghai, Wang Teng, Deputy General Manager of the Marketing Department of Xiaomi China and General Manager of Redmi Brand, announced new developments in the collaboration between Xiaomi and Lamborghini. This partnership, which has already led to the launch of two mobile phones, will be enriched by new products in Q2024 XNUMX.
Redmi General Manager Previews New Collaboration With Lamborghini
We remind you that on December 11, 2023 the Redmi K70 Pro Champion Edition, a co-branded phone with Lamborghini, priced at 4599 yuan (585 euros). Later, on July 19 this year, the Redmi K70 Extreme Champion Edition was launched, also with a co-branded Lamborghini design and the car manufacturer's logo on the back. This model, in the 24GB + 1TB version, was sold at 3999 yuan (508 euros).
Wang Teng revealed that the new product, expected in Q2024 XNUMX, will likely be a K80 series phone co-branded with Lamborghini. This new collaboration builds on the success of previous special editions of the K70 series, which have attracted considerable interest among technology and automotive enthusiasts.
La Redmi K80 series, according to the previews, will include 2K screens and co-branded models. The technical specifications expected for the Redmi K80 Pro include a Snapdragon 8 Gen 4 chipset a 50MP triple camera and a 2K OLED display. These upgrades promise superior performance and exceptional visual quality, while maintaining the premium design that characterizes the series.
The collaboration between Redmi and Lamborghini is not limited to mobile devices. In June this year, Redmi officially interacted with Lamborghini Automobile on Weibo, announcing that it has become a sponsor of the sports division Lamborghini Squadra Corse. This strategic partnership aims to strengthen Redmi's image by associating it with a luxury and high-performance brand.
The new collaboration between Redmi and Lamborghini promises to bring innovative and high-quality devices to the market, further consolidating Redmi’s position in the premium smartphone segment.
