Today, Redmi announced the launch of a new brand logo and confirmed that the K80 series will be released on November 27. The news marks an important evolution for the brand.
Redmi changes logo, now bigger and redder
Redmi's new logo is definitely bigger and redder compared to the previous one. According to the official statement, the red design represents the brand's courage and confidence in becoming popular, while the capital letters symbolize a complete and powerful heart. An interesting aspect is that, contrary to what one might think, the restyling did not cost 2 million Yuan (approximately 265 million euros), as instead happened for the restyling of the logo of Xiaomi. Confirming this is the General Manager of Redmi, Wang Teng, who interacted with Mi fans revealing this detail.
Wang Teng explained the reason for the logo change, saying that over the past year he has met and talked to many young people, and has noticed some significant changes in them. He has observed a transition from an attitude of “relying on passion and ignoring everything else” to one of “relying on strength and not giving up popularity”. This new generation of young people is no longer afraid of being famous; they want and dare to be famous, and they have the ability to maintain their fame in the long term. They value the present and show the tenacity to persist until the end. This is a generation that does not give up in the face of initial success, does not retreat in the face of difficulties, does not fear danger, and shows ambition and confidence.
The new Redmi logo has been changed to reflect these characteristics. The brand declares itself fortunate to be able to grow together with these young people so determined and confident, and firmly believes that it can obtain greater consensus thanks to this evolution.
In addition to the new logo, Redmi also announced the arrival of the K80 series, which will be officially presented on November 27. Anticipation for these new devices is high, and the launch marks an important milestone for the brand, which continues to evolve and innovate in the smartphone market.
