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Redmi explains why the 98-inch Redmi TV Max makes sense

On March 24th Redmi officially released the Redmi TV Max 98-inch with a price of 19.999 yuan, or over 2500 euros. As could be expected after the presentation of such a large television, as well as the price, many wondered what the need was to make it.

Redmi explains why the 98-inch Redmi TV Max makes sense

Redmi TV MAX 98 "

In this regard, the head of the smart TV department of Redmi, Wei, published a post in the afternoon giving some explanations. Wei said that in a market research 98-inch televisions were found to have a wide range of application scenarios. For example, many offices require giant screen televisions, or they may be suitable for commercial locations. So according to Redmi, a 98-inch TV has a broad market perspective.

In contrast, Chinese media found that in January 2020, only 82 98-inch TVs were sold across China. However, these negative figures are attributable to two main factors, high prices and problems with delivery services. Redmi stressed that it is necessary to solve these two weaknesses for users, for this reason it decided to sell the Redmi TV Max at a very low price for the type of product and also launched an exclusive delivery service specifically for this device.

Redmi TV MAX 98 "

Below you will find the official press release of Redmi in full:

In the country, only 82 units are sold per month. So why is Redmi making a 98-inch giant screen TV?

Many are curious and want to know why the Redmi brand has decided to launch a 98-inch TV. Well, first of all on August 29, 2019, the Redmi brand launched its first 70-inch TV. At the time, Redmi general manager Lu Weibing said: “We need to expand the 70-inch TV market. Doubling-up ". In January 2020, the total sales of 70-inch televisions were 3,6 times higher than those of the same period of the previous year and Redmi exceeded its predetermined target.

The success of the 70-inch Redmi TV shows that the market demand for ultra-large screen televisions is very strong and that this market segment is still heavily underestimated. Studies have found that 98-inch televisions have fairly broad application scenarios. There are many office scenarios that require giant screen televisions. Many commercial places are also suitable. We believe that 98-inch giant screen televisions have broad market prospects, which is why Redmi wanted to make a 98-inch television.

Unfortunately, only 82 98-inch TVs were sold nationally in January 2020. With such low market demand and such poor sales figures, we asked ourselves: what's wrong with this market? For this reason, we conducted a study and found that the reason why 98-inch giant screen televisions do not interest users is mainly due to the fact that there have always been weak points such as the price of the product itself and the problems. in delivery.

Let's start with the price. On the way to creating the 98 ″ TV, Redmi found that many products have mediocre performance, but the price is above 100.000 yuan (12000 euros), too. The Redmi Smart TV MAX 98 ″ has performance of high-end products and continues with the strategy of "prices proportional to the screen size" already adopted for the 70 "TV, sacrificing a lot from the point of view of revenues and keeping the price at only 19.999 yuan (€ 2500), which significantly lowers prices for this type of product.

In addition, the delivery service of 98-inch giant screen televisions has always troubled users, worried that the elevators in their homes were not large enough and that the walls could not support them. To this end, Redmi specifically launched the MAX exclusive delivery service. From the moment the order is placed, exclusive customer service is started. The situation is examined and the installation will be completed according to the needs of each user. The exclusive delivery service of Redmi Smart TV MAX 98 ″ therefore offers users a shopping experience without any worries.

Redmi Smart TV MAX 98 "Before you dreamed them, now you can afford them".

Redmi

Source

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Pierpaolo Figuccia
Pierpaolo Figuccia

Nerd, passionate about technology, photography and video maker. And of course I love Xiaomi products!

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