
Xiaomi has launched a new fascinating campaign titled “Reveal the night” to celebrate the arrival in Italy of its Xiaomi 14T Series. The campaign, which features the TV presenter as narrator Veronica Ruggeri, said unique stories of people who live the night, captured through the lenses of the Xiaomi 14T Series. The project highlights how Xiaomi’s advanced camera technology, developed in collaboration with Leica, can deliver clarity and detail even in the darkest scenes, revealing hidden stories of the night.
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A tribute to night workers
The campaign explores the lives of millions of Italians who work at night, highlighting the diversity and richness of their experiences. Thanks to Xiaomi 14T Series' outstanding low-light photography capabilities, Ruggeri explores and documents the stories of five individuals who animate the night. Among the protagonists are Gabriele, a fisherman who sails the Ligurian sea, and Dargen D'Amico, an artist and rapper, who are part of this intimate narrative journey. Their stories are immortalized with astonishing clarity, made possible by the Light Fusion 900 image sensor and Leica Summilux lenses, optimized for night photography.


Cristina Caricato, Head of PR at Xiaomi Western Europe, said the campaign is a tribute to all those stories that come to life as night falls. Xiaomi’s advanced photography technology allows users to capture these hidden details with unprecedented precision, offering a new perspective on night photography.
Xiaomi 14T Series: Top Photography Even at Night
The Xiaomi 14T Series, launched globally in late September, is designed to deliver a cutting-edge photography experience. Whether capturing vibrant cityscapes or the serene beauty of night scenes, The Leica optics of the Xiaomi 14T and 14T Pro promise an exceptional level of clarity and brightness., even in low-light conditions. The “Reveal the Night” campaign is currently active on digital and social platforms, with images captured by the Xiaomi 14T Series that will be displayed in major Italian cities, such as Milan, Rome and Naples, through a combination of digital and out-of-home advertising.

A visual narrative directed by Gabriele Crotti
Directed by the young emerging director Gabriele Crotti and accompanied by the talented director of photography Maila Bidoli, the campaign also includes a series of video stories. These videos offer an intimate look into the lives of those who embrace the night for work or for passion, offering an exciting and unprecedented perspective on the hidden moments of everyday life.
With the Xiaomi 14T Series, low-light photography has been redefined, allowing users to tell their stories in extraordinary detail and palpable emotion, any time of day or night.
You will be able to follow the stories online that will be visible on YouTube and on Xiaomi's social channels Instagram, Facebook e X.