It seems that the "project zero"Which was supposed to be a new start for Samsung with the Galaxy S6 range, has not had the expected results and the Korean company is preparing a new strategy.
Koh Dong Jin, who worked on Samsung Pay and Knox, will be the new CEO of the mobile division, which is unable to recover and is finding the lowest profits of the last 4 years.
Samsung announces this change of witness as part of its annual renewal project: the new CEO will replace Shin Jong Kyun, which will remain in the company as president of the Consumer Electronics sector.
Shin Jong Kyun - Ex CEO Samsung Mobile
Samsung Electronics ormai no longer dominates in global smartphone sales and needs something new.
According to Koh's career and skills, it is assumed that Samsung will give more weight and focus more on software rather than on hardware,
says Greg Roh, analyst at HMC Investment Securities Co., Seoul, and continues:
This change demonstrates that simply renewing the hardware offer may not be enough to boost growth. The new leader will try to enhance the software and adopt new technologies.
In recent times Samsung has had to face theincreased competition with Apple in the high end segment and with Huawei Technologies and Xiaomi Corporation strong on their cheap devices, first for the quality-price offer, losing first place in the Chinese market, the largest in the world.
Additionally, according to analysts' estimates, this year one is expected profits drop from smartphone manufacturers,8.2%, the lowest recorded by 2011.
In short it is a real challenge for Samsung and we will see whether the new long-term strategies, which include a kind of "incubator" for new engineers and massive investment in home automation and internet, will be sufficient to bring the Korean company to the fore.
via | Enjoy Phone »Xiaomi
