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Say goodbye to the MIJIA brand: now more international with the name Xiaomi Smart Life

With over 4 years of honorable service, the MIJIA brand is preparing to retire in favor of a new name, more understandable internationally, given the globalization that the Chinese company led by Lei Jun has been experiencing for some time. Back in 2016, at the debut of the MIJIA brand, the company had specified that the term meant a Xiaomi smart home and themed products have been presented to us since that day.

mijia

But the global expansion, according to the marketing department of the Chinese company, meant that a brand like MIJIA was poco understandable and perhaps poco identifiable on what are the actual aims of the brand's products. An explanation that I personally find out of all logic, the fact is that Xiaomi Smart Life arrives on the market today, keeping the logo used previously (the one that is recognized on a global scale). For the rest, there will be no other changes, such as the philosophy we have always accustomed us to if not a positive change regarding the increase in smart home devices that will arrive on the market.

Say goodbye to the MIJIA brand: now more international with the name Xiaomi Smart Life

In fact, not a week goes by when new appliances, new electric vehicles, light bulbs, toothbrushes and much more are not presented with the common denominator in relation to the excellent quality / price ratio and an interaction with an ecosystem of endless proportions. Recall that Xiaomi through Mijia, in just 4 years, has managed to create the largest AIoT platform in the world.

mijia

Since the change has been announced, we are sure that in the coming days we could witness the launch of something sensational with the new Xiaomi Smart Life brand. On the other hand, the arrival of the new Mi Band 11 is scheduled for 5 June: an event entirely dedicated to the new fitness tracker? We do not think so and that the company can take advantage of this stage to emphasize the international intentions of the new brand.

Mi Note 10 Lite Smartphone 6GB 128GB Qualcomm® Snapdragon ™ 730G processor AI Quad camera 6.47 ″ 3D curved AMOLED Display 5260 mAh typ NFC Black [Global version]
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Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

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