It is undeniable that after the launch of the first generation of Mi Mix, which took place near the end of the 2016, the smartphone sector has entered again in a moment of "flatness", in which the various devices proposed by companies are similar in design and technical data. Furthermore the gap between entry levers and top of the range is sometimes so thin that the exaggerated spending on some smartphone models becomes decidedly unjustified. And in this period of difficulty in the sales of mobile terminals Canalys publishes its quarterly report on smartphone shipments in Europe and the numbers do not look good at all. Total shipments decreased by 6,3% between January and March with really shameful numbers found on the British, French and German market, which respectively fall by 29,6%, 23,2% and 16,7%. The entire Western European sector decreases by 13,9% with 30,1 millions of total shipments.
The panorama of central and eastern Europe is different, with an increase of 12,3% for a total of 15,9 million units shipped considering the record numbers registered by Russia with an increase of 25,4%.
Smartphone shipments in Europe decline but Xiaomi records record numbers, finishing fourth
The report provided by Canalys analyzes the main producers and their sales performance. Samsung is confirmed on the throne with over 15,2 millions of units sold, a third of the total market acquiring, but at the same time records a loss of 15,4% compared to the same quarter last year. Apple, which ranks second in Europe with 10,2 million units and a share of 22,2%, also recorded a decrease compared to the same period of the year just past 5,1%. The reason for these negative numbers is the fact that Huawei and Xiaomi have offered smartphones at affordable prices and much more affordable to the user's pockets.
Ma it is definitely Xiaomi to have the best of all with a growth that crosses the threshold of 999% and that makes the company the fourth place, which in a few months could definitely undergo further increases in view of the forthcoming openings and official landings on the market French, Italian taste ed Austrian. Furthermore, the recent foray into electronic distribution chains such as MediaWorld but also the proposals offered by mobile operators such as Wind and Tre will give even more positive momentum to the already excellent company numbers.
Canalys also publishes a study on the smartphone trends, which is an increase in sales of devices with display in 18: 9, Dual SIM with at least 4 GB of RAM and dual cameras. This is a clear message about what the rest of the 2018 reserves in terms of smartphones, and it is no coincidence that the recent Redmi S2 has all these characteristics while still belonging to the entry level category.
The incredible numbers are those of Nokia. They started from a brand that had been empted around first by the Swedish Nokia and then by Microsoft.
undoubtedly Nokia is recording good numbers, but I do not see many users proud of having purchased their smartphone