Xiaomi confirms himself as one of the protagonists of the Milan Design Week 2022. The first of the three meetings dedicated to 'Never Stop Caring' saw the participation of Eleonora Faina, General Manager of Anitec - Assinform, Paolo Viganò Founder of Rete Clima and Davide Lunardelli, Head of Marketing of Xiaomi Italia. The event was also an opportunity to present the new edition of the company's Environmental, Social and Governance (ESG) Report.
Xiaomi at Milan Design Week 2022 to talk about technology and sustainability
The first “Planet: technology and sustainability” event was held at Casa LAGO, organized by Xiaomi which, on the occasion of Milan Design Week 2022, is the Main Sponsor of the well-known space dedicated to design. The meeting is part of the "Never Stop Caring" concept, conceived by LAGO and which Xiaomi embraces through three appointments which, thanks to the contribution of various authoritative guests, explore the importance of taking care of the Planet, People and Products.
To open the series of talks, Davide Lunardelli, Head of Marketing of Xiaomi Italia and Andrea Porta Digital Marketing Manager of Xiaomi Italia together with the guests Eleonora Faina, General Manager of Anitec - Assinform and Paolo Viganò Founder of Rete Clima. Both the realities represented by Eleonora Faina and Paolo Viganò emerge as important points of reference on the issue of sustainability in the country: Anitec - Assinform, the Italian association of information technologies linked to Confindustria, in fact includes the main information and communication technology companies that operate on the Italian market; Rete Clima is a non-profit organization that promotes and accompanies companies in the development of Corporate Social Responsibility (CSR), sustainability and decarbonisation actions.
The talk was also an opportunity to offer a current overview of relationship between company and sustainability, to retrace Xiaomi's commitment on this issue from its arrival in Italy to today, but also to present the new edition of Xiaomi's Environmental, Social and Governance (ESG) Report dedicated to its commitment to sustainability. A real formative reinterpretation of the 2030 Agenda in favor of the circular economy and sustainable development. The document, with the objectives that the company has set itself, analyzes the stages of the journey and the relationship between man and the environment, highlighting issues such as the environmental impact of products, recycling and recovery.
From the report it emerges in particular how Xiaomi is focusing above all on three essential aspects:
- the packaging: in 2021 the company reused about 6 million post-consumer packaging cartons and reduced plastic - for products such as kettle and air purifier - by 180g and 60g per unit respectively, thanks to the replacement of polyester with cardboard. Plastic-free packaging was applied to 90% of new small IoT products;
- materials: over the last year the company's constant research work has led to significant innovations in the materials used. Such as, for example, the adoption of bio-based resins for the realization of 40% of the plastic parts of Xiaomi 11 or the rear-cover of Xiaomi 12 made of BASF APTEX, a low-emission polyurethane that in its life cycle consumes -20% energy, -15% water, -20% GHG. Furthermore, the new Xiaomi TV support base uses recycled aluminum for 30% of the weight while the air purifier has integrated four filters in two, reducing the annual consumption of plastic packaging by about 98 tons;
- energy efficiency and life cycle: the operating system (OS) MIUI 12 has been updated with the "Balanced" mode, under which the battery can last for another 47 minutes per charge. It also enables the adaptive screen refresh rate in various scenarios, extending the usage time up to 21 minutes. In addition, the System on Chip (SOC) has been upgraded from 7 nanometers to 5 nanometers increasing energy efficiency by approximately 30%. Finally, the display has been made of low temperature polycrystalline oxide (LTPO) which reduces energy consumption by about 25%.
“Improving people's lives through innovation involves paying particular attention to all kinds of impacts of our technology. Working in favor of a more sustainable approach is therefore a natural step for Xiaomi which, starting from joining the Global Compact, implements strategies that involve the production chain of our products, starting from operations, from the innovative materials of the products up to packaging design, passing through control and support to all the realities that are part of our supply chain ”- explains Davide Lunardelli, Head of Marketing Xiaomi Italia.
The main focus of the meeting was also the broad overview of the recent trends that are affecting the ICT sector in relation to the theme of environmental sustainability, illustrated by Anitec - Assinform and Rete Clima.
“Technology can improve people's lives and activities, but it can play a key role in production processes with a view to sustainability; it can also monitor the state of conservation of the environment and natural risks. Companies that develop technology therefore have the possibility of significantly intervening in sustainable processes also geared towards climate mitigation ”- Paolo Viganò, Founder of Rete Clima.
This first appointment is available within the podcast from Xiaomi 'Smart Life Stories'.
