In the first half of 2024, the surveillance camera market in China recorded significant growth, with sales volume reaching 27,91 million units, marking an increase of 9,2% compared to the previous year. Sales revenue also saw an increase, reaching 5,6 billion yuan, an increase of 1,1% year-on-year.
Xiaomi is the first manufacturer of surveillance cameras
According to data from RUNTO Technology, Xiaomi placed first both by sales volume and revenue in the online surveillance camera market. In the first half of 2024, Xiaomi, Joan, EZVIZ and TP-LINK dominated the online market, with a combined share of 40,9%. Xiaomi, in particular, achieved a market share of over 16%, confirming itself as the undisputed leader.
The online surveillance camera market has seen a market share increase of 4,5%, reaching 50,8%, while sales in the offline market remained essentially unchanged compared to the same period of the previous year, with a decrease in market share of 4,5%. This decline can be attributed to the overall reduction in consumer purchasing behavior in offline scenarios, the lack of attractiveness of traditional camera marketing and the insufficient stimulating effect of the business model.
Another interesting data concerns the average price of online surveillance cameras, which went from 256 yuan at the beginning of 2023 to 226 yuan in June 2024, marking a decrease of about 11,7%. This decline was influenced by the downgrade in consumption and the growing competition between companies.
In recent years, more and more cameras purchased on e-commerce platforms have been used in outdoor scenarios. In the first half of 2024, the sales share of indoor surveillance cameras reached 56,1%, maintaining a dominant position. However, as consumers' propensity to travel has increased, demand for both indoor and outdoor surveillance has grown rapidly, bringing the share of outdoor surveillance cameras from 37,2% in 2022 to 43,9% in the first half of 2024. XNUMX.
In addition to surveillance, cameras are widely used to provide care for different groups, such as the elderly, infants, and pets. In the first half of 2024, the sales share of cameras with cry monitoring reached 22%, with an annual growth of 6,5%. Although the penetration of pet recognition cameras is still low, with a market share of less than 5%, it has seen an annual increase of more than 30%.
