About a week ago we published an article in which we anticipated that Xiaomi Italy would open the fourth Italian Mi Store, leaving it with a sort of riddle proposed by the same company as you can see from the image below the selected location appeared only the first and last letter. Many have commented on our social networks the likely city that will host the fourth Mi Store, but two names have definitely depopulated, namely Bolzano and Bergamo.
And it is precisely this last city, Bergamo, the headquarters of the futuristic physical shop named Xiaomi, which will open by the end of 2018. Specifically, it will be the Oriocenter shopping center, Orio al Serio, the place that will host the new Mi Store, which is added to the two already active in the Milanese territory, Arese and Novate Milanese and the one to be opened in Marghera (Venice) .
And so the mystery has been unveiled even if there is still an official opening date, but probably this will happen before Christmas so that the company can use the holiday period to incentivize sales and then make themselves known in the best way, proposing products with an excellent quality / price ratio. Naturally, we will not fail to give you further information about it, and I remind everyone that if you did not have the opportunity to visit one of the four Italian Mi Stores, Xiaomi just yesterday inaugurated the sale on its Italian website, even if limited to the smartphone category.
Read also: Xiaomi Italia - Fourth national smartphone maker and Black Friday offers on the online store
Once again it will be a capital of the north to make a cradle at the next Italian Mi Store. Why the company has still chosen the north, as a new location, considering that in the past it has often been rumored of Rome and Naples, a city where the percentage of penetration of the brand is certainly greater remains a mystery. We have no answer to these questions, and only time will justify the company's marketing choices.
In my opinion, the arrival of a Mi Store was taken for granted at Oriocenter. But I didn't think so quickly!
Evvaiiii Great !!! I wrote it in another article, which for me would have been OrioCenter, too greedy attached to the airport 😉