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Wang Chuan from today is the new head of Xiaomi China

Are you scared? Did you think that Lei Jun had given up? But no, even if there have been some change on the upper floors of society. In fact, just yesterday, Xiaomi announced a restructuring of the management organization as regards exclusively the Chinese sector and has appointed Wang Chuan new boss of Xiaomi China. The reasons below are different but what interests us most is what this change could be aimed at, that is the objective of the maneuver.

Wang Chuan new boss of Xiaomi China

The reorganization of the management of Xiaomi has been modified like this:

  • Wang Chuan, co-founder of Xiaomi together with Lei Jun, from the 2012 is also senior vice president of the company and from today is also president of Xiaomi China; to understand it is the second after Lei Jun and in fact it is to him that he must report any decision;
  • Zhang Jianhui, in addition to being the manager of offline sales (so the physical stores) from today is vice president of Xiaomi China, or is the first under Wang Chuan;
  • Li Mingjin, vice president too, has the same duties as Zhang Jianhui but for the online sales industry;
  • Wang Lingming, former vice president and general manager of the sales and service department is from today vice president of the international department, immediately below Wang Xiang (that is, Xiaomi's senior vice president of international affairs).

Well, now that you have read all these names you will ask: and what do we care? Indeed nothing, since the internal changes do not interest us at all. The interesting thing though is the reason for which Xiaomi decided this movement of people, the second from its foundation: at the base of all there is the fact that Xiaomi wants to strengthen its investments in the Chinese market and its strategy is to optimize the basic structure of the brand's products and stabilize and strengthen the performance of its flagship devices in China. Below we will post the letter sent by Lei Jun to all employees, a letter that notifies the changes from the day of sending:

wang chuan new boss of xiaomi chinaThis letter is nothing but the original of what we told you at the beginning and the words of the CEO and founder Lei Jun, we understand that the the will of this change comes from the fact that Xiaomi must develop more in China and that this training would be the ideal one to do so. In fact, this is the second time since its foundation that Xiaomi changes the positions of the "pawns" and we want to leave you a germ to think about this dilemma: if Xiaomi, after entering Europe, had lost field in motherland? It is true that the European market will bring a lot of money and much fame to the brand, but it is also true that Lei Jun is a person very much attached to his land, so much to have moved the Beijing office to Wuhan: the city where Lei Jun graduated in "computer science" in the distant 1991, the city where Xiaomi's 1 ttobre opened the biggest store in the world but above all it is the city where our CEO's journey started with his very first company.

What we ask is: Do you believe that the concentration of Xiaomi abroad has diverted the attention of the Chinese magnate from the market under his nose? If not, what do you think? Let us know in the comments!

Source

Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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