The objectives of Xiaomi are clear: to become the first company in the world, both in China and in Europe. He has already surpassed some milestones: remember the best quarter ever , growth of the company in Spain and Italy. Today, however, news arrives from China that unites this company with Oppo: or rather the entry into the TOP 10 (for Xiaomi the TOP 5) of the best Chinese companies in the world. The ranking was drawn up by Kantar BrandZ, a well-known portal that deals with the "evaluation" of international companies. Let's see how the Chinese giant has positioned itself.
Xiaomi is the 4th most important company in the world among Chinese companies: this is what Kantar BrandZ said. It used to be 15th
Before seeing the ranking of best 50 Chinese brands according to BrandZ it is necessary to clarify what this website is about and what are the parameters that allow it to say if one company is better than another. In fact, simply saying that Xiaomi is among the best companies in the world would mean everything and nothing. To understand what these stakes are, you need to understand what a "brand" is: brands represent one fundamental promise of values and advantages constantly offered by the company to the user. Already considering this we begin to understand something more.
According to this simple definition therefore, BrandZ considers a company better than another also (and above all) based on how much it listens to users and tries to satisfy them. This may seem paradoxical if we think of Xiaomi but it is not at all: its policy that provides for the continuous production of smartphones poco different from each other is the fundamental point (in our opinion) that has led the Chinese giant to be among the most popular.
In particular, it ranks fourth out of fifty, after Alibaba, ByteDance and Huawei. Another feature that is important for BrandZ is the "value”Of the company understood not so much from an economic point of view, and therefore how much money it grinds every year, but its own ability to attract customers and bring them to themselves. BrandZ uniquely measures this data and only afterwards inserts it in a study purely economic. Having said that we can briefly summarize that BrandZ basically calculates three things:
- financial value of the company;
- contribution of the brand in the area it covers (tech in this case);
- calculation of the value for users and therefore appreciation.
Source | Weibo
