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Xiaomi and WeRoad: the brand becomes the "engine" of the Italian Tour Challenge

Among the various initiatives of Xiaomi on national soil we remember what are the famous gathering moments of all Mi Fans. The moments in which the community organizes meetings annually in various places in the boot are highly appreciated as it allows users to ask questions to the big guys of the boot. Mi Italian Community, clear up doubts but above all have fun. Lunches and dinners, moments of leisure are an excellent link between users and the company. To the recovery of our country from COVID Xiaomi inaugurates a new temporary partnership with WeRoad to discover all of Italy.

Xiaomi becomes the travel companion and the "engine" of the Italian Tour Challenge organized by WeRoad: traveling to the boot with the Mi Electric Scooter 2 Pro and Redmi Note 9

The Italian Tour Challenge was born, as you can understand from the name, as one challenge: start from the head of our country without a lira and get to the end relying only on a pinch of technology but above all to human contact. A contact that has been lost in the last few months. It is precisely in the journey from north to south of Italy that Xiaomi promoted the event, together with Thule of this beautiful challenge. But what does it consist of?

xiaomi weroad italian tour challenge

Two intrepid travelers in the company of Redmi Note 9 e Mi Electric Scooter 2 Pro they will leave Milan and descend to the tip of Italy to arrive in Palermo. The intermediate stages will be Genoa, Sarzana, Florence, Rome, Naples, Salerno and Reggio Calabria. During this journey the two travelers they will capture with the Xiaomi smartphone all the beauties of the country

and will travel far and wide with the company's latest electric scooter for a total of 1.500 km. All users are invited, albeit virtually. In this regard, we report the words of Davide Lunardelli, head of the Marketing department of Xiaomi Italy:

"We invite our community, which has always been a trusted point of reference for us, to virtually accompany us on the itinerant tour to discover Italy together with WeRoad. We will cross 1.500Km and bring the concept of smart living from the North to the South of the peninsula, demonstrating on the field the power of technology and how this is a valid ally in everyday life. Not only is it able to break down barriers and reduce distances, but also to connect and bring people, cultures and life experiences closer and closer, acting as a facilitator".

More information on the official website of WeRoad. What do you say, you will also participate virtually in this Xiaomi tour - WeRoad?

 

Xiaomi and WeRoad: the brand becomes the "engine" of the Italian Tour Challenge
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Source | WeRoad

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