Over the last few months Lei Jun's words have emphasized that AI (Artificial Intelligence) and IoT (Internet of Things) combined together will create one of the main marketing strategies of the Xiaomi company. And today is the world conference on artificial intelligence in Shanghai, where Lei Jun (CEO of Xiaomi) was invited as a guest star, as he was among the first to predict that human beings are entering a new era of Wisdom, like AI + IoT will be the foundation for the future.
Xiaomi announces a strategic partnership with IKEA
According to some reports, only in the third quarter of 2018, Xiaomi company has shipped over 132 millions of devices related to IoT technology (thus excluding smartphones and similar) while its voice assistant XiaoAI has reached the figure of 34 millions of active users. The new "futuristic" marketing strategy is therefore current and has allowed Xiaomi a business revenue, in the third quarter 2018, of about 10805 billion yuan with an increase of 89,8%, while revenues are around 29 billion yuan, exceeding last year's revenue.
And just last year Lei Jun announced that Xiaomi had built the largest IoT platform in the world, with an 1,7% consumer reach, well above Apple's 0,9% or Amazon's 0,9%, 0,7% of Samsung and the 0,6% of Google (iResearch data). Now you also have the answer of why you are being bombarded with advertising on Echo DOT and Google Home etc ...
Currently Xiaomi has invested and incubated 220 companies in its ecosystem through a crowdfunding platform, and of these, more than 100 focus their energies on the development of smart hardware. Surely the theme is very complex that tell it in a few lines but above all simplify the operation becomes difficult, but I will try simply telling you that Xiaomi will work with the furniture giant IKEA, which recently has integrated into the catalog of smart products embedded in the furniture. We do not know much about the details, but probably the Zigbee protocol will play a fundamental role in this strategy collaboration between the two companies. In short, AIoT will simplify our life by providing immediate solutions to our questions and needs.
