Xiaomi takes a decisive step towards electric mobility. Monaco of Bavaria The new European research and design center dedicated to smart cars has been born, a tangible sign of the Chinese giant's desire to compete with the historic automotive players in the very heart of German industry. A move that was actually expected, given the previous steps of the company in the country.
Xiaomi Auto in Europe: Germany is the top research and design hub.
The opening is no coincidence. Bavaria is the cradle of brands like BMW and Audi and hosts a technological ecosystem that intertwines seeds engineering e experimentation AdvancedFor Xiaomi, settling here means coming into direct contact with a pool of expertise that ranges from aerodynamics to software design, without neglecting industrial design.
The center will serve as a laboratory for the development of future generations of electric vehicles of the brand. The activities will range from the design of the assisted driving systems to the optimization of EV platforms, with particular attention to customer experience.
In practice, it is not just about making cars more performing, but about imagining them as nodes of an integrated ecosystem: what Xiaomi describes as “Human x Car x Home”, a network that connects home, mobility and personal devices in a single digital environment.
In China, models like the SU7, SU7 Ultra, and YU7 have already shown how the brand can compete in terms of efficiency, connectivity, and design. Bringing this approach to Europe means competing with a more demanding public in terms of safety, comfort and driving pleasure.
Il Xiaomi EV's official debut in the European market is already set by 2027. There are still a few years to go, but the decision to launch a research center in the heart of Europe today underlines the ambition to arrive not as a simple guest but as a leader.
It should be remembered that Xiaomi has hired the best names in the business for the project. For example, the head of the project will be Rudolf Dittrich, former BMW with 15 years of experience behind him. Then Dusan Poor, also formerly of BMW, joined the European team last month and Jannis Hellwig, another BMW veteran, who will instead be the senior engineer for performance development.
