Yesterday we saw the Counterpoint report according to which Xiaomi is growing immeasurably. The data was about Europe in particular. Today Canalys has released a study according to which, similar to the previous one, the tendency of the Chinese company to grow a lot is confirmed. The numbers parry by themselves so much that everyone (no one excluded) is thinking that within a year, the giant can surpass Apple. Recall that Lei Jun's brand is currently No. 3 while the colossus of Cupertino is the n ° 2. On top of Samsung.
Is Xiaomi the Chinese Apple? If we consider the global sales volumes of the Q1 2021 period, yes. The brand is preparing to overcome the Apple!
The new report from Canalys states that the situation of Xiaomi in terms of shipments, therefore of earnings, it is much better than that proposed by Strategy Analytics. According to the data we can see in the table, Xiaomi has reached its best quarter ever, growing by 62% on an annual basis. The Chinese manufacturer ranked third with 49 million smartphones shipped, equal to 14% of the market share
Xiaomi is moving inexorably closer to Apple. If the annual growth exceeds that of the apple, we are still not there in terms of global shipments. In fact, on the left column, we see how the Chinese brand is still a 3 points and more of difference than the bitten apple. However, if the trend continues to remain this, we may already see an overtaking next quarter.
Ben Stanton, Director of Research at Canalys, said:
In addition to the great value of the product, Xiaomi is now making great strides to recruit local talent, become more channel-friendly [refers to the fact that it is becoming known more and more] and lead in high-end innovation, as it is. seen with Mi 11 Ultra and its recent folding, the Mi Mix Fold.