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Xiaomi CC is born, the brand will create smartphone without compromise for the youngest

This morning Xiaomi launched a new brand. The name is CC and is born with the prerogative to create smartphones with all the trends of the moment and bring them into the hands of the younger public. As we suspected for a couple of days this new brand is the realization of the acquisition of Xiaomi of the Meitu brand that took place a few months ago.

But let's see now what are the raison d'être of Xiaomi CC through the words of one of the founders of Xiaomi, Lei Jun.

Xiaomi CC is born, the brand will create smartphone without compromise for the youngest

Lei Jun Xiaomi Redmi Xiaomi CC

To create a smartphone that young people like, it is necessary that young people create it. Hence, the Xiaomi CC product team is a group of Chic & Cool 90 (a group of boys born in the 90 years) and I am the youngest product team within Xiaomi.

Unlike other product teams within Xiaomi, CC's is full of professional artists for more than half. They will create their favorite products in search of a more artistic design.

Not only Colorful but also Creative. Smartphones will have to follow the various annual trends regarding the colors used and adopt the best technology on the market to obtain designs that other companies do not even imagine.

Young people love taking pictures and sharing them online to show "the beauty" to the whole world. The Xiaomi CC team knows this.

In fact, Xiaomi CC will be a top-of-the-range brand for the youngest. Whether it's a rear or front camera, the hardware of these devices will be the best, all in conjunction with the new concept of "Xiaomi x Meitu AI Aesthetics Lab". The latter will serve to combine the excellent camera hardware with beauty enhancement software.

We know that other brands say that young people choose and that creating dedicated products does not work. But we believe that "youth" is not a slogan to attract younger people, it cannot be an excuse to create cheaper devices with obvious hardware deficiencies.

We are simple, in good faith, sincere and direct. We will be the best choice for new generations.

Xiaomi CC, a fashionable smartphone for all young people around the world.

Lei Jun

From Lei Jun's words we can understand that the intent of Xiaomi CC is to create devices with a very innovative design and top of the range hardware, at least in some respects like cameras. Smartphones will obviously be cheaper than Mi 9 or Mi MIX 3 flagships, but they will never become skylark mirrors for young people, there will be no excessive cost cutting and therefore no lack of key features.

Xiaomi Meitu

Unfortunately this is all we know at the moment given that Xiaomi has not actually presented any device. In any case, keep following us as this hypothetical smartphone (or series) could arrive at any time.

Now tell us yours, what do you think of this new sub brand? Are you interested or will those already on the market suffice? Please let us know in the comments section below

Source (Chinese)

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Pierpaolo Figuccia
Pierpaolo Figuccia

Nerd, passionate about technology, photography and video maker. And of course I love Xiaomi products!

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