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Xiaomi buys Youmi's company to expand its dominance in South Korea

The first rival of Xiaomi is undoubtedly Samsung and the Chinese company has always wanted to shorten the distances if it does not exceed the market share gap with the Korean technology giant. The latest data is encouraging and so strong in global expansion as well Xiaomi is buying Youmi, a South Korean technology retailer who already sells Xiaomi branded products such as earbuds, power bank and accessories, but he has never proposed the Chinese smartphone at the moment.

Xiaomi

The Chinese technology manufacturer therefore tries to beat the competition right in its territory, since for 2018 are expected for sale via the Korean retailer, additional 80 Xiaomi brand products including smartphones. Xiaomi will buy a part of Youmi's shares, completing the details of the investment conditions as soon as possible. Once the agreement is concluded, Youmi will become a Chinese company unit and will provide a platform to expand the presence of the Chinese brand in South Korea, through the current seven physical stores in the area.

Xiaomi

With 510 459.000 17,5 2016 capital stock, Youmi last year had a turnover of XNUMX billion won in XNUMX. Xiang Ligang, a telecommunications expert and CEO of the Cctime website, said that the deal with Youmi is part of Xiaomi's extensive push to sell its products through online and offline sales channels.

Emanuele Iafulla
Emanuele Iafulla

Nerd, Geek, Netizen, terms that do not belong to me. Simply myself, technology lover and provocative as Xiaomi does with his products. High quality at fair prices, a real provocation for the other most famous brands.

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