Xiaomi becomes the first manufacturer in China and also exceeds Samsung

Now it was a matter of time before Xiaomi became the first manufacturer in China, but it does not stop here and surpass Samsung.

Thanks to the agency that conducted the statistical analysis that reports the defeat of the Korean giant Samsung, forced to settle for second place. Xiaomi has in fact obtained a market share of 14% in Q2 2014, while Samsung has stopped at 12%. In addition Samsung obtained the second place with only 200,000 smartphone more than the company that is on the third step of the podium, Lenovo.

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For two years the first manufacturer in China was Samsung, reaching even the 22% of the market share. The situation has changed, however, in favor of the young Chinese giant Xiaomi, a company that adopts a lot of online sales policy at a tedious price, with a marketing strategy designed to perfection.

With Xiaomi selling small batches of smartphones in seconds, someone might think the company is far from Samsung's sales volume, but that is not the case, at least in China. Xiaomi is indeed a giant in Asia, and in the first half of this year sold 26,1 million smartphones, mainly thanks to the Hongmi / Redmi economic series.

The purpose of Xiaomi is to reach the 60 millions of smartphones sold, and it seems that the company will succeed! In addition, the company's top brand, the Xiaomi Mi4, is excluded from this data, which should further boost the company's explosion.

Huawei, Lenovo, Alcatel and other Chinese companies undoubtedly thrive on giants such as Samsung, but the idea of ​​a possible landing of Xiaomi in the West is far more than worrying, "scares".

The starting point is the rule of the world's most demographic density, who knows what's in the future of Xiaomi!

via | [email protected]

Simone Rodriguez

Simone Rodriguez

Blogger, but above all passionate about technology. I am part of a generation that has passed from the cathode ray tube to smartphones, making me witness to an unprecedented technological evolution. From 2012 I assiduously follow the Xiaomi brand that with the conveyance of various projects led me to realize XiaomiToday.it, the home of all the Italian Xiaomisti. Write me: [email protected]

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