During the year 2018 we witnessed a real swing regarding sales in the smartphone sector and for the first time we witnessed a period of crisis. Crisis, however, that has not touched in the slightest two Chinese technological giants, such as Huawei and Xiaomi, which respectively have seen their growth on a global level with particular focus on the European market. I will not dwell on the excellence that each Asian producer has been able to give to users, but just think that for months and now in the well-known benchmark benchmark AnTuTu, both Huawei and Xiaomi have seen many of their products inserted.
Speaking of numbers and results. the two brands have obtained around 30% of sales quotas in the mobile market in Europe, as the Canalys company points out, that through a report that examines smartphone sales to date the 4 Q2017, sees for Huawei an increase in 55,7% with 13,3 millions of devices sent while in the case of Xiaomi we find a growth of 62% with about 3,4 millions of units sold.
For Xiaomi, numbers are much lower than the rival Huawei, but it must be considered that Lei Jun's company started from poco officially to introduce their smartphones. Numbers therefore destined to rise, so much so that the Chinese OEM will exploit its presence at MWC 2019 to present its new top of the range Xiaomi Mi 9, of which we know practically everything and which has already bewitched the hearts of millions of Fans.
Xiaomi is Europe's champion in smartphone sales, while in China it is thought of a new corporate asset
But now let's talk about the news that more closely concern our beloved Xiaomi who already since 2018 has tried to diversify its smartphone proposal first by launching the first gaming phone, albeit indirectly, thanks to the contribution with the BlackShark company, and subsequently with the cheapest top of the range on the market. Oh yes, always him, the POCPHONE F1 of the Indian company POCO to arrive at this beginning of 2019 with the detachment of Redmi which has already delighted most with the mid range Redmi Note 7 and which on February 28 is preparing to launch the PRO variant in India, which for lovers of confusion will always be called Redmi Note 7.
Xiaomi is also setting up a new consulting team in charge of Zhu Lei, which will consult the working group of the Xiaomi team in the mobile sphere for the control of expenses. In addition, a research and development department has been created for new technologies, which starting from the next few months could generate new interesting innovations on the future devices of the Xiaomi brand. In short, Xiaomi does not seem to stop, as confirmed by sales in Italy that contributed to the landing of the next Mi Store, the fifth Italian, which will open in Valmontone.
