It is undeniable that after the launch of the first generation of Mi Mix, which took place near the end of the 2016, the smartphone sector has entered again in a moment of "flatness", in which the various devices proposed by companies are similar in design and technical data. Furthermore the gap between entry levers and top of the range is sometimes so thin that the exaggerated spending on some smartphone models becomes decidedly unjustified. And in this period of difficulty in the sales of mobile terminals, our Xiaomi thanks to landing in Europe instead it managed to bring its expansion strategy to full speed, establishing itself on the territory and in particular in Italy Spain.
Xiaomi is the third telephony brand in Spain
As usual, the data are provided by Canalys, which figures to show how Xiaomi quickly became the third brand in Spain. Much of the success is also due to the Mi Store, well 8 in the Iberian Peninsula considering that throughout Europe are 15 current ones, but returning to the Spanish data the good name of Xiaomi is also associated with the fact of have brought jobs, although limited to 135.
Will you ask what are the numbers of market incidence of Xiaomi in Spain? Let's talk about a qmarket share of the 14,5% registered in the last quarter and that seems destined to go up, so much to make giants like Samsung, Apple and Huawei worry. However, it should be said that throughout Europe, you no longer breathe the air of distrust towards Chinese smartphones, and in fact also other famous brands in China, as Oppo and Vivo are gaining more and more ground.
It will be curious to go to analyze Xiaomi data in Italy, in a few months, considering that by December they will open two new Mi Stores, both concentrated in Northern Italy but some rumors seem to allude that perhaps the fifth will bring joy to friends in the South.
