Lei Jun's Chinese giant is experiencing a boom with its electric cars, so much so that it has put any expansion outside China. Requests for its SU7 and YU7 models are flying, but delivery times are already being discussed. Meanwhile, Xiaomi is looking to 2027 to start selling the electric car abroad, but without haste. Here's why.
Xiaomi ready to sell its electric car abroad from 2027
From SU7 launch, Xiaomi's first electric sedan, the numbers speak for themselves: the Monthly sales surpassed those of the Tesla Model 3. A milestone that does not go unnoticed, especially in a country like China where competition on electric is among the most heated. And yet, the commercial success has triggered a domino effect that the company seems to still have to manage completely.
A few days from New YU7 SUV goes on sale, Xiaomi has registered mass orders. In less than 18 hours, the requests have exceeded all expectations, to the point that many customers have been notified waiting times exceeding one year.
A timing that has raised a wave of criticism and comments online, not so much for the wait itself, but for the feeling that the organizational machine is chasing success rather than leading it.
During a livestream, questions about the production were insistent. Lei Jun confirmed the iintention to increase capacity, but without offering concrete details. A communication choice that leaves many questions open: has the company already reached the limit of its current industrial infrastructure? Or is it a strategy to maintain a high perception of exclusivity?
Furthermore, a bit surprisingly but not that much, the giant has announced that it wants postpone export abroad 2027.
This, therefore, has a double meaning. On the one hand, Xiaomi aims to consolidate its position in the Chinese market for its electric car, avoiding wasting resources in a still unstable phase. On the other hand, it may want to ensure that its entry into foreign markets occurs with a logistics structure that meets the expectations generated.
